Analyst, Marketing Technology

Position Purpose:

Serves as a member of the Marketing Acceleration: Intelligence & Automation team. This role is essential in supporting the team’s AI Center of Excellence (CoE) by assisting with the coordination, implementation, and tracking of AI and automation initiatives. You will help empower the marketing organization by contributing to the successful delivery of technology projects that drive operational efficiency and enhance marketing capabilities.

Key Responsibilities:

• 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
• 20% Leverage available resources to analyze data, identify opportunities to
• improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
• 20% Work on Marketing special projects, including process improvement, process
• tool development and marketing campaigns as directed.
• 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
• 20% Design, develop and distribute key reports for the marketing organization.
• Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

Direct Manager/Direct Reports:

• This position typically reports to Manager/Sr Manager Marketing Operations
• This position has 0 direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Previous experience or internship in marketing operations, marketing technology, project coordination, or a related field.
• Strong organizational skills and attention to detail, with an ability to manage multiple tasks simultaneously.
• Excellent verbal and written communication skills.
• A problem-solver with a desire to learn and work collaboratively within a team.
• Familiarity with data analysis and reporting; exposure to SQL and/or Tableau is a plus.
• Experience with creating documentation, process flows, or training materials.
• Familiarity with agile methodologies and marketing technology systems is a plus.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Communicates Effectively
• Customer Focus
• Drives Results