ANALYST PRODUCT MARKETING II

Supports and implements new product development and launch activities to drive business results.

• Collaborating with cross-functional teams to execute various product-related initiatives.
• Tracking data on competitor information and market insights.
• Communicating results and insights to a variety and level of audiences.
• Supporting sales in responding to customer questions, materials needs, and tenders.

• Lead New Product Introductions (NPI) from pre-launch to post-launch with organic tactics
• Collaborate with relevant sub-vertical product managers, engineering teams, project managers, and other stakeholders to understand their unique goals, objectives and challenges
• Work with product managers to ensure compliance with required attributes and facets for new product launches
• Create value added collateral for promotion with internal agencies and external supporting agencies
• Sales enablement tool planning, creation
• Gatekeeper of product readiness for external promotion, like email communications content, cost- and pricing set up and distribution partner programs.
• Standardize and optimize processes between TE and external agencies for collateral creation
• Analyze and review campaign response to plan next campaign steps with internal stakeholders
• Continuous improvement of the Industrial NPI process together with the BU process owner
• Benchmark against competitors to ensure best-in-class new product introductions
• Support Industrial Automation & Electrification (IND) business unit product campaigns with organic and paid tactics. End-to-end campaign development, execution, budget and KPI’s measurement.
• Account Based Marketing for India region key accounts, delivering key product value proposition and application solutions to India market.

• BA/BS degree in Marketing or related field, or the equivalent combination of education and experience
• Ability to influence internal business partners with whom no direct reporting relationship exists
• Project Management skills
• Excellent written and verbal communication skills
• Results driven
• Continuous Improvement mindset
• Industrial B2B product and market knowledge
• Skilled in MS Office (Word, Excel, PowerPoint)
• Working knowledge of marketing automation platforms such as Salesforce, Eloqua
• Experience working with and managing external agencies
• Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment.
• Account-based marketing