Answer Engine Optimization Associate

Location: Ghatkopar West, Mumbai
Work Schedule: Monday to Saturday
Work Timings: 10:00 AM - 7:00 PM IST

About the Company
Datastraw is a modern operations partner for fast-growing D2C brands and early-stage startups. We help companies manage customer support, sales operations, and backend workflows through a blend of AI, automation, and human expertise.

With a growing team across India, we focus on process excellence, strong culture, and meaningful long-term careers. As a fast-paced start-up, we work closely with founders and leadership teams - driving execution through data, technology, and experimentation.

About the Role
We are hiring an AEO (Answer Engine Optimization) Associate who is passionate about the future of search - especially AI tools, LLMs, and Generative Engine Optimization (GEO).

This role goes beyond traditional SEO and focuses on improving brand visibility across AI search engines such as ChatGPT, Perplexity, Gemini, Claude, and Copilot. You will be researching how answer engines think, how they rank information, and how content can be structured to appear in LLM-generated responses. This is a hands-on, experimental role where you’ll help shape Datastraw’s AEO strategy from the ground up.

Key Responsibilities

• Research AI search platforms (ChatGPT, Perplexity, Gemini, Claude, Copilot) to understand answer patterns and ranking signals
• Identify AEO opportunities and recommend strategies to improve brand visibility in AI-generated responses
• Create structured, answer-first content (Q&As, definitions, lists, fact boxes, summaries) optimized for LLM consumption
• Support semantic and entity optimization to improve model interpretation of brand information
• Run experiments to test how LLMs reference, respond to, or hallucinate brand-specific details
• Analyze competitors across AI search engines and traditional SEO
• Collaborate with internal teams to refine content and AEO guidelines
• Stay updated on trends in AEO, GEO, LLM behavior, and emerging AI tools

Requirements

• 1-2 years of experience in SEO, content, digital marketing, or AI research
• Strong curiosity about AI tools, LLMs, and the future of search
• Strong writing skills and the ability to simplify complex topics
• Analytical and research-driven mindset
• Comfortable working in a fast-paced startup with high ownership
• Familiarity with SEO tools (Search Console, GA4, Surfer, SEMRush) is a plus
• Must be able to work hybrid from Ghatkopar West, Mumbai (4 days Work from Office & 2 days Work from Home)

Why Join Datastraw?

• Build rare, future-ready AEO skills in an emerging field
• High ownership role with direct access to founders
• Work daily with cutting-edge AI tools
• Fast learning curve in a supportive, hybrid startup environment

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹24,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Are you comfortable working in a hybrid setup from Ghatkopar West, Mumbai?
• Do you have a personal laptop with a webcam and a high speed broadband connection at home?
• Explain one thing you recently learned about AI or search that excited you.
• In your opinion, how do AI tools change the way people search for information?

Experience:

• Digital marketing: 1 year (Preferred)
• SEO: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person