Anthropologie Performance Influencer Marketing Associate Manager

Anthropologie is seeking a dynamic Associate Manager of Performance Influencer Marketing to shape and scale the activation strategy across our portfolio: Anthropologie, AnthroHome, AnthroWeddings, and Terrain.

In this role, you will sit at the intersection of brand storytelling and data-driven growth. You will be responsible for building high-impact creator partnerships that drive measurable demand, new customer acquisition, and brand love. This is a highly cross-functional position requiring a blend of creative intuition, analytical rigor, and a "self-starter" mentality.

We are looking for a collaborative strategist who is eager to innovate, test new platforms, and obsess over performance metrics. Whether you are negotiating a high-stakes contract or analyzing a campaign’s ROAS, you take pride in owning the end-to-end success of the influencer channel and evolving our strategy in a fast-paced, ever-changing social landscape.

This role is based out of our Philadelphia, PA office and will be coming into the office 3 days a week.

Strategy & Execution

• Scale & Launch: Support the Influencer Marketing Manager in scaling activations by partnering with internal teams and external agencies to drive demand, high-quality traffic, and new customer acquisition.
• Performance Optimization: Work within affiliate networks (Rakuten, CJ, Impact) and creator platforms (LTK, ShopMy, etc.) to optimize commission structures, flat-fee hybrids, and performance-based incentives.
• End-to-End Campaign Management: Oversee special projects from ideation to execution, including influencer collaborations, exclusive promotions, and high-impact seasonal campaigns.
• Content Synergy: Partner with Organic/Paid Social, Email, and Store teams to maximize the lifecycle of Influencer Generated Content (IGC) across all marketing touchpoints.

Leadership & Partnerships

• People Management: Directly manage and mentor Influencer Coordinators, providing clear career pathing, daily oversight, and workload prioritization.
• Negotiations: Lead contract negotiations, SOW development, and usage rights discussions to ensure Anthro’s interests are protected and value is maximized.
• Cross-Functional Collaboration: Act as a key liaison between Brand Marketing, Merchandising, PR, and Legal to ensure influencer activations align with product launches and brand standards.

Data, Analytics & Operations

• Full-Funnel Reporting: Deliver weekly, monthly, and quarterly reports analyzing KPIs (ROAS, EMV, Conversion Rate, and Reach) to inform future spend.
• Budget Oversight: Track and manage monthly influencer budgets, ensuring all campaigns remain within scope and financial targets are met.
• Process Innovation: Maintain and evolve the influencer campaign calendar, ensuring streamlined communication and documentation across the department.

#LI-EC1 #Anthropologie

Experience: 3–5 years in Influencer Marketing or Affiliate Marketing (The "Associate Manager" title usually commands a bit more than 2 years if they are managing people).

Platform Expertise: Deep familiarity with creator ecosystems (LTK, ShopMy, Captiv8, CreatorIQ) and affiliate networks (Rakuten/Impact).

Leadership: Proven experience managing or mentoring junior team members or interns.

Financial Literacy: Ability to manage a budget and understand the math behind ROI and ROAS.

Legal Knowledge: Basic understanding of FTC guidelines for influencer disclosures and standard talent usage rights.

Analytical Skills: Proficiency in Google Analytics (GA4) or a similar platform to track the customer journey beyond the initial click.

Trend Obsession: An "always-on" approach to social media; identifying the next "It" creator before they peak.

Education Bachelor’s Degree in marketing, business, communications, or a related field

Location: Philadelphia, PA (Hybrid)

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.