App Store Optimization (ASO)

We are looking for a results-driven ASO Expert to improve our app's visibility and optimize conversion rates across the Google Play Store and Apple App Store. The ideal candidate should have hands-on experience with ASO strategies, keyword optimization and performance analysis.

Responsibilities:

• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Optimize app titles, subtitles, descriptions, metadata, and visual assets to improve rankings and conversions.
• Monitor and improve keyword rankings, conversion rates, and organic installs.
• Plan and execute A/B tests for app icons, screenshots, feature graphics, and store listings.
• Collaborate with Design, Product, and Marketing teams to improve store performance.
• Stay updated with App Store and Google Play algorithm changes, ASO trends, and AI-driven search developments.

Qualifications:

• 1–2 years of hands-on experience in App Store Optimization (ASO).
• Experience working with both Google Play Store and Apple App Store listings.
• Strong understanding of keyword optimization, conversion rate optimization (CRO), and app growth strategies.
• Experience with ASO tools such as AppTweak, Sensor Tower or similar platforms.

📍 Location:

On-site – Faisalabad