App Store Optimization( ASO) Specialist- Mobile Apps

Job Overview:

We are looking for a motivated and detail-oriented ASO Expert with 1–2 years of hands-on experience in optimizing mobile applications across app stores. The ideal candidate should have practical experience managing different campaigns and a strong understanding of key performance metrics such as CTR (Click-Through Rate) and ROAS (Return on Ad Spend).

Key Responsibilities:

• Develop and implement effective App Store Optimization (ASO) strategies to improve app visibility and rankings.
• Conduct keyword research, competitor analysis, and market trends to optimize app listings.
• Manage and optimize app store campaigns to improve CTR and conversion rates.
• Analyze campaign performance and optimize based on ROAS and other KPIs.
• Monitor and report on app performance using analytics tools.
• Work closely with marketing, product, and design teams to enhance app store creatives (icons, screenshots, descriptions).
• Perform A/B testing for app store elements to improve user acquisition.
• Stay updated with the latest ASO trends, tools, and best practices.

Requirements:

• 1–2 years of experience in ASO or mobile app marketing.
• Proven experience handling multiple campaigns with measurable results.
• Strong understanding of CTR, ROAS, CPI, and other performance metrics.
• Familiarity with ASO tools and analytics platforms.
• Basic knowledge of SEO principles and mobile marketing strategies.
• An analytical mindset with the ability to interpret data and make data-driven decisions.
• Good communication and teamwork skills.

Pay: From Rs40,000.00 per month

Experience:

• ASO: 1 year (Required)

Location:

• Islamabad (Required)

Work Location: In person