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AR Lead, Gartner Engagement Strategy, AWS - Analyst Relations
DESCRIPTION
This role serves as a competency center and provides project management expertise and guidance on analyst vendor evaluations and the Gartner Engagement Strategy.
Vendor evaluations are research reports published by analyst firms that monitor and evaluate the progress and relative position of companies delivering specific, technology-based capabilities. Examples of vendor evaluations are Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, and ISG Provider Lens among others. The lead is responsible for 1/ ensuring consistency in response and communications and 2/ raising the quality bar through developing, maintaining and training AR and our internal partners on the tools, mechanisms, and best practices to scale the evaluations process to all evaluations.
The Gartner Engagement Strategy includes managing the Vendor Lead Analyst (VLA), the Research Board calendar and community calls, and AWS’s AR presence at Symposium. The lead is responsible for defining the principles of the engagement strategy for Gartner and ensuring consistency in the AR team’s approach, content, roadmap sharing, and other policies across the organization. The lead advises the AWS Events team on the strategy for Gartner Symposium and other Gartner events where AWS will have a presence.
Key job responsibilities
Vendor evaluations are research reports published by analyst firms that monitor and evaluate the progress and relative position of companies delivering specific, technology-based capabilities. Examples of vendor evaluations are Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes, and ISG Provider Lens among others. The lead is responsible for 1/ ensuring consistency in response and communications and 2/ raising the quality bar through developing, maintaining and training AR and our internal partners on the tools, mechanisms, and best practices to scale the evaluations process to all evaluations.
The Gartner Engagement Strategy includes managing the Vendor Lead Analyst (VLA), the Research Board calendar and community calls, and AWS’s AR presence at Symposium. The lead is responsible for defining the principles of the engagement strategy for Gartner and ensuring consistency in the AR team’s approach, content, roadmap sharing, and other policies across the organization. The lead advises the AWS Events team on the strategy for Gartner Symposium and other Gartner events where AWS will have a presence.
Key job responsibilities
- Lead planning for the company’s overall evaluation participation strategy.
- Partner with AR leads, service teams, marketing and sales to gather and present compelling evidence of AWS capabilities, customer success, and industry leadership. Create consistent AWS positioning and responses for key topics to be used across evaluations, including sharing directional roadmap content. Maintain content repository.
- Maintain database of customer references used across evaluations.
- Create and maintain repository for required deliverables and communications for evaluations. Audit quarterly.
- Partner with Tools lead to curate and maintain repository of GenAI tools for evaluations, including an Evaluations Agent trained on evaluation documentation to respond to process questions from AR and internal partners.
- Review and update evaluation processes and MQ Playbook to drive consistency and improvements. Own evaluation process documentation and mechanisms, ensuring they are readily available. Coach and mentor evaluation leaders on best practices for evaluation management.
- Define and manage the strategy and policies governing AWS’s engagement with Gartner, with the object of improving consistency, quality and visibility into engagements with Gartner analysts, results, and insights. Create a mechanism for tracking how insights are used by marketing, service teams, and sales.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience in supporting Public Relations, Sales, Product, and/or Marketing teams
- Bachelor’s degree or equivalent related experiences
- Experience managing vendor evaluations for Gartner Magic Quadrants, Forrester Waves, IDC Marketscapes, and others
- Previous experience in cloud computing via a communications or marketing role
PREFERRED QUALIFICATIONS
- Ability to translate complex concepts into compelling stories
- Passion for working in a lean, fast-paced organization and a desire to own and refine key operational processes
- Self-starter with a strong sense of ownership & ability to adapt to a fast-changing and evolving role
- Natural tendency to invent, simplify, and take an innovative approach to AR
- Excellent written and oral communication skills
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 137,900.00 - 186,500.00 USD annually
USA, CA, San Francisco - 137,900.00 - 186,500.00 USD annually
USA, NY, New York - 137,900.00 - 186,500.00 USD annually
USA, TX, Austin - 125,400.00 - 169,600.00 USD annually
USA, VA, Arlington - 125,400.00 - 169,600.00 USD annually
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