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Arby's Franchisee & Internal Communications Manager
This position provides internal and franchisee communications support for the Arby’s brand, leading communications efforts for the brand’s nearly 3,300+ U.S. restaurants, franchisees, and support center teams. They serve as a partner for Arby’s leadership, helping guide messaging development, alignment, and communication to team members, franchisees, and restaurant teams. They are also the primary communications partner for cross-functional brand and shared services partners to prepare communications to internal and franchisee audiences, such as newsletters and standalone communications. This position also leads content development for large-scale brand conferences, as well as town halls and other brand meetings.
Ideal candidate works well in a fast-paced environment, has strong writing skills and ability to capture the brand voice, has had direct experience supporting executive leadership, and can provide strategic communications guidance to cross-functional teams. This position directly supports the Arby’s team and is part of a shared services communications team supporting Inspire, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic.
This position is based in the Atlanta Global Support Center.
RESPONSIBILITIES
- Develop and implement brand internal communication strategies and programs that engage, inspire, and align team members with the brand’s vision, priorities, and key initiatives.
- Work closely with select leaders across Shared Services leaders, and brand leaders, on communications, including newsletters, announcements, and talking points.
- Lead content strategy for brand meetings and events, including annual conventions.
- Collaborate with other Managers across the Inspire Communications team to coordinate communication of large-scale communications initiatives.
EDUCATION AND EXPERIENCE QUALIFICATIONS
- 4 Year Degre and/or Bachelor's Degree in Communications/Journalism or related field
- 5 plus years of experience in internal communications or public relations experience in a corporate or agency environment
KNOWLEDGE, SKILLS AND ABILITIES
- Skilled and versatile writer in various formats, including speechwriting, memos, talking points, presentations, communications plans, and newsletters.
- Excellent written and verbal communications skills, with the demonstrated ability to turn complex ideas into stories and visual concepts easily understood by a broad audience
- Demonstrated creativity and proactivity to generate excitement and celebration around the brand’s core narratives
- Flexible and resilient problem solver with the ability to build broad-based consensus and manage sensitive situations.
- Ability to learn and respond quickly to organizational needs, demonstrating resiliency in various situations, adapting quickly to changing needs of the business.
- Experience working directly with senior executives, proven track record of inspiring and engaging stakeholder audiences.
- Hospitality or retail experience a plus
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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