Architectural Solutions Partner (ASP) - Western U.S. - Region 1 & 2

Job Summary

The Architectural Solutions Partner (ASP) is externally focused, driving specification sales through influence within the architecture and design community. Reporting to the Category Director, the ASP builds awareness, drives preference, shares knowledge, and maximizes specifications for assigned Innovation + Architectural (I+A) brands by serving as a product and brand subject matter expert and ambassador.

This role engages directly with designers (architects, interior designer, lighting designers, electrical engineers, landscape architects) and key project influencers to shape project specifications, support new product launches, educate, and pursue high‑impact architectural opportunities. The ASP works in close collaboration with ATS, regional and electronic sales teams, and agency partners to identify, track, and help close specification‑driven opportunities, while acting as a critical conduit between the market, internal product and marketing teams.

Key Responsibilities

Drive Revenue & Specifications

• Drive brand revenue growth for assigned I+A brands through direct engagement and specification influence
• Actively seek and engage large, complex, and design‑forward projects with meaningful revenue potential.
• Influence project specifications by aligning product solutions to design intent, application needs, and performance requirements.
• Support new product introductions by educating the design community and accelerating adoption through targeted project engagement.
• Partner closely with ATS and broader sales teams to identify, track, and advance specification‑driven opportunities through the pipeline.
• Engage adjacent brands and products, creating a full solution for the designer.

Design Community Engagement / “In” the Community

• Develop and maintain strong relationships with specification influences within assigned markets.
• Serve as the product/brand SME and ambassador for assigned brands and solutions.
• Engage directly with the design community to position the company as a preferred architectural partner.
• Deliver high‑value designer interactions that build long‑term brand preference and specification presence through effective support and solution alignment with design and specification intent.
• Participate in and support industry events, presentations, and design‑focused engagements that strengthen market presence.
• Provide education and training to the community to enhance partnerships.

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Channel & Sales Collaboration

• Build trusting and credibility-based relationships with agency partners to earn preference for assigned brands and solutions.
• Collaborate with ATS and regional sales teams to coordinate strategy, share market intelligence, and support opportunity execution.
• Provide field‑level insight to support sales planning, opportunity prioritization, and resource alignment.

Market Feedback & Product Insight

• Act as the voice of the market by capturing insights from the design community related to trends, opportunities, and unmet needs.
• Provide structured feedback to Sales, product management and marketing teams on product performance, competitive dynamics, and design preferences.
• Support product positioning, messaging, and future innovation by translating market insight into actionable input and roadmap prioritization.

Territory & Opportunity Management

• Manage activity, opportunities, and relationships within assigned markets using CRM and designated sales tools.
• Support the development and management of project pipeline opportunities, designer engagement, and specification activity.
• Align activity with regional and brand priorities to maximize revenue and specification impact and return on effort.

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How success is Measured

Success in the Architectural Solutions Partner role is measured through a balanced combination of revenue impact, specification influence, and designer engagement, including:

• Brand Revenue Performance
  • Revenue growth for assigned architectural and innovation brands
  • Contribution to Innovation + Architectural revenue growth
• Specification Impact
  • Specifications written (qualified opportunities)
• Designer Engagement
  • Measured designer interactions and touch points

Minimum Requirements

• Bachelor’s degree or equivalent field experience.
• Proven experience working with the architectural and design community in a specification‑driven sales environment.
• Strong understanding of architectural products, application specific solutions, and the construction cycle.
• Ability to communicate complex product and application concepts to diverse audiences.
• Strong presentation, relationship‑building, and influence skills.
• Proficient in Microsoft Office and CRM tools (e.g., Salesforce).

Travel Requirements

• 40-60% - This is an externally focused role requiring regular travel within the assigned territory to support designer engagement, key projects, and agency collaboration.