The Area Business Head is responsible for leading and managing all aspects of the business within a specific geographic area. This includes developing and implementing business strategies, achieving sales targets, managing budgets, and leading a team of sales professionals. The Area Business Head plays a critical role in driving revenue growth, market share, and profitability for the company.
Business: Achieve Regional targets by reaching out and tapping the full potential of the
targeted customer segment within the specified area
Sourcing: Achieve revenue targets by driving the Sales Officers / Cluster Managers and
ensuring that the sales process is followed in letter & spirit (Productivity, Yield, Market
Share and compliance to credit policy)
Collections: Achieve NIL overdue month on month and course correct exceptions based
on EWS
Operating costs: Maintain expenses within Budgeted limits for the region
MIS: Collate and share market information, customer insights & performance parameters
in specified formats on a regular basis
Performance Review: Conduct weekly/monthly/quarterly review of individual / Cluster
performance and take corrective actions
Marketing Initiatives: Develop and implement effective marketing activities to improve
revenue by enhancing customer experience/retention
Team Management: Recruit, train, motivate, mentor and review performance of Sales
Officers / Cluster Managers & other support staff
Rewards and Recognition: Identify excellent performers / achievers and recommend
them for annual awards/immediate recognition
Value, contribution & market share objectives: Evolve & operationalize sales plan to
achieve value, contribution and market share targets and per HHF
Channel Management: Assessment & Appointment of right Dealers & Distributors after
thorough screening, activating low performing Dealers and unlocking certain key
counters etc.
Pricing & Sales Hygiene: Take decisions on trade margins for different channel partners
b) Ensure adherence to credit norms & receivables norms as per policy and take
corrective/ preventive actions where necessary
Business Intelligence: Monitoring market & competition and provide timely feedback,
Identifying & quantifying new markets and Provide inputs based on analysis of sales data
to other functions & overall business plan
