Area Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Area Manager

FUNCTION: Marketing

The role is responsible for developing and implementing a trade coverage plan for the area

Reports to: Regional Manager

Reporting Level: Area Manager

• Ensure the effective and efficient utilisation of field force resources.
• Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g. RQI) and customer price of products are achieved for the area
• Work closely to the Regional Manager to adapt trade programmes developed by the Business Development Manager to the area’s reality
• Provide guidelines to the Trade Marketing Representatives regarding retail planograms and merchandising materials
• Ensure that area team and trade partners are well-trained and aligned with BAT’s International Marketing Standards and all Corporate Guidelines
• Consolidate data gathered by area team to insure that Regional Manager is fully informed at all times
• Ensure that internal control procedures are followed in relation to the identification and resolution of cash and stock shortage discrepancies
• Manage the productivity & cost optimisation of the area (trade spend effectiveness in the area)

• Ideally, not less than 3 years' experience in FMCG category – with atleast 1 year of experience in managing a team.
• Developing and maintaining relationships with customers, external suppliers and commercial partners
• Functional knowledge and skills relating to trade marketing, customer engagement, account management and field operations
• Managerial & Interpersonal skills for selling, negotiating and influencing
• Ability to motivate, coach and develop people
• Shares accountabilities with other areas (within the geographic area) in terms of: Sales volume, Market share, Brand portfolio financials

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.