We are now seeking a dynamic
Area Manager
to oversee the
total Liwa store portfolio in Bahrain
, including
GANT, La Senza, and Lovisa
.
The Role
As Area Manager, you will be accountable for the overall performance of all Liwa retail stores in Bahrain. You will lead multi-brand store teams, drive commercial results, and ensure each brand delivers a consistent, high-quality customer experience aligned with its identity and standards.
Key Responsibilities
-
Lead, manage, and develop multiple Liwa retail stores across Bahrain, including
GANT, La Senza, and Lovisa
-
Drive sales growth, profitability, and achievement of KPIs (sales, conversion, UPT, ATV)
-
Coach, mentor, and develop Store Managers to build high-performing, engaged teams across all brands
-
Ensure brand standards, visual merchandising guidelines, and operational excellence are consistently delivered for each concept
-
Analyze weekly and monthly performance, identifying risks and growth opportunities
-
Implement commercial action plans and local initiatives to maximize results
-
Oversee store operations, staffing, training, and compliance with company policies and procedures
-
Partner closely with senior management to support Liwa’s overall business strategy and future expansion plans
Who You Are
-
Proven experience as an
Area Manager or Senior Retail Manager
, preferably within fashion, lingerie, accessories, or lifestyle retail
-
Strong leadership, coaching, and people-development capabilities
-
Commercially driven with a hands-on, results-oriented approach
-
Able to manage multiple brands with differing customer profiles and operational needs
-
Passionate about delivering exceptional customer experiences across premium and high-street brands.
If you’re a confident retail leader ready to make an impact with an iconic global brand, we’d love to hear from you!