Area Manager

We are now seeking a dynamic Area Manager to oversee the total Liwa store portfolio in Bahrain , including GANT, La Senza, and Lovisa .

The Role

As Area Manager, you will be accountable for the overall performance of all Liwa retail stores in Bahrain. You will lead multi-brand store teams, drive commercial results, and ensure each brand delivers a consistent, high-quality customer experience aligned with its identity and standards.

Key Responsibilities

• Lead, manage, and develop multiple Liwa retail stores across Bahrain, including GANT, La Senza, and Lovisa
• Drive sales growth, profitability, and achievement of KPIs (sales, conversion, UPT, ATV)
• Coach, mentor, and develop Store Managers to build high-performing, engaged teams across all brands
• Ensure brand standards, visual merchandising guidelines, and operational excellence are consistently delivered for each concept
• Analyze weekly and monthly performance, identifying risks and growth opportunities
• Implement commercial action plans and local initiatives to maximize results
• Oversee store operations, staffing, training, and compliance with company policies and procedures
• Partner closely with senior management to support Liwa’s overall business strategy and future expansion plans

Who You Are

• Proven experience as an Area Manager or Senior Retail Manager , preferably within fashion, lingerie, accessories, or lifestyle retail
• Strong leadership, coaching, and people-development capabilities
• Commercially driven with a hands-on, results-oriented approach
• Able to manage multiple brands with differing customer profiles and operational needs
• Passionate about delivering exceptional customer experiences across premium and high-street brands.

If you’re a confident retail leader ready to make an impact with an iconic global brand, we’d love to hear from you!