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Area Manager

The role holder will develop, implement & monitor business growth for the Mashreq Gold.This role is a key enabler, ensuring & proactively leading an integrated sales team and portfolio managers to support Mashreq Gold acquisition and retention strategies, revenue lines and customer satisfaction by;

  • Managing sales performance against budget and addressing productivity issues
  • Identifying potential business opportunities
  • Supporting capability upskilling
  • Coaching and Mentoring Gold RMs
  • Hiring, training and retaining talent
  • Monitor and drive productivity in line with business goals and requirements
  • Take responsibility for CX and propose solutions for streamlining of processes

Collaborating with stakeholders such as (Mashreq Gold Planning & Support, Mashreq Gold product Advisory compliance, credit, product teams, CX etc.) to ensure end-to end solutions are offered to Mashreq Gold clients


  • Drives the Mashreq Gold RMs and mentors them towards the execution of Mashreq Gold acquisition and retention strategies
  • Achieves Sales and Service Targets by centre in line with Mashreq Gold UAE budget.
  • Conducts regular business reviews to ensure adequate business tracking
  • Oversee and provides guidance to RMs throughout the sales process from client opportunity planning, client meetings, proposal preparation and negotiation, and ultimately deal close ensuring an efficient process.
  • Oversees key client relationships and ensures best services standards at all times
  • Provides development plans and constructive feedback to RMs to support their overall development
  • Scans competition on a regular basis
  • Motivates and encourages superior performance
  • Develop integrated portfolio management plans for the centres assigned and ensures implementation
  • Monitor service levels for customer satisfaction by centre
  • Oversee customer retention efforts with personal involvement in complaint resolution, account closures & inquiries
  • Maintains and enhances relationships with key customer accounts and prospective customers to ensure business continuity and growth.
  • Provides regular updates to Head of Mashreq Gold on performance of the accounts and on key market thrusts.
  • Analyses key client’s financial statements, management practices etc. to assess the credit risk for the client and ensure that the credit quality of the portfolio is not compromised.
  • Recommends, rejects or approves credit facilities, within prescribed limits, after a comprehensive analysis.
  • Ensures provision of high quality and timely service to clients.
  • Bachelor’s Degree in Business Administration, Finance, Banking or a related major field of study is required
  • Minimum of 8 years of experience in Banking/Financial services across Priority banking products sales, preferably at least 3 years in a similar role

SCA Qualified

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