Area Manager

About the job:

Beside Group is one of the biggest Retail chains in the Middle East. We have a strong family taking care of the Premium brands like Diesel, Fred Perry, Pinko, Scotch & Soda, Puma, Geox, Longchamp and Aape .

Area Manager:

The purpose of this role is to ensure that the store operates at the optimum level in terms of staffing, product, service and staff.

Job Responsibilities:

• Sales & KPIs

Responsible for ensuring that stores are meeting KPIs and standard operating procedures in order to maintain brand and company standards.

Support stores in maximizing revenue and driving sales, in order to meet the monthly sales objectives.

Present in the stores for 80% of week.

Facilitate the ROM, as well as assist the SMs in controlling shrinkage to the .5% acceptable limit in order to meet the company standards.

Report analysis to identify commercial opportunities and to develop commercial action plans for stores.

Manage controllable expenses to ensure profit margin is achieved.

Enforce and Enhance Store Operating Policies and Procedures.

• People Management

Facilitate the ROM in managing and developing the store staff in order to ensure a fully motivated and engaged workforce.

Facilitate the ROM in conducting HR-related deliverables like appraisals, investigating disciplinary issues etc in order to satisfy the HR/legal requirements.

Participate in the performance management process. 2

• Training & Development

Facilitate the ROM in training store based staff in product knowledge, store operational procedures, customer service, selling skills etc in order to maintain store standards and drive sales.

• Communication & Reporting

Responsible for developing and maintaining an open, efficient and effective channel of communication with the store staff, ROM and other departments in order to ensure that accurate information is passed on in a timely manner.

Responsible for ensuring that the store staff is kept fully informed and up-to-date on all information relevant to them, in order to ensure for them to meet company standards.

• Market Intelligence

Facilitate the ROM in maintaining up-to-date information about fashion trends, customer profile, competition within the regional market etc in order to ensure that the buying is in line with the demands of the market, customer service is enhanced and staff profiles are suited to the brand/client profile.

• Brand Awareness

Responsible for maintaining up-to-date brand knowledge and a full understanding of the brand history in order to ensure that the brand image is upheld at all times.

Qualifications:

A minimum of 4 years of experience in fashion retail in a similar role

Fluent English, written and spoken.

Specialized Training Working knowledge of MS Office.

Knowledge of the local culture and sensitivities.

Knowledge of the market in terms of changes in fashion trends, competition etc.