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Area Manager (Retail Apparel & Fashion)
JOB_REQUIREMENTS
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Responsibilities
- Lead and manage the full commercial and operational performance of multiple stores within the assigned area, with full accountability for sales, profitability, and KPI achievement.
- Develop and execute clear, data-driven action plans based on detailed analysis of sales and operational KPIs (Sales, Conversion, ATV, UPT, Margin).
- Ensure consistent and effective execution of company strategy, seasonal launches, promotions, and marketing initiatives across all stores.
- Oversee overall store readiness, including visual merchandising standards, staffing levels, stock availability, and opening/closing procedures.
- Ensure full compliance with company policies, procedures, and brand standards, while monitoring audit, loss prevention, and stock control results and implementing corrective actions.
- Manage inventory performance at area level, improving stock accuracy, reducing shrinkage, and maximizing sell-through and stock turnover.
- Lead, coach, and develop Store Managers and leadership teams, building strong succession pipelines and high-performing teams.
- Monitor individual and store performance, addressing underperformance through development plans, or corrective actions when required.
- Ensure consistent delivery of an exceptional, brand-aligned customer experience and actively monitor customer feedback, complaints, and NPS results.
- Support organizational development initiatives and lead change implementation to improve performance, engagement, and operational efficiency.
- Collaborate closely with HR, Talent Acquisition, Training, Visual Merchandising, Supply Chain, and Finance to ensure effective workforce planning and operational alignment.
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Prepare and present regular performance reports, insights, and recommendations to senior management.
- Bachelor’s degree in Business Administration, Commerce, or a related field.
- Minimum of 8–12 years of experience in fashion retail.
- At least 2–3 years of proven experience in a leadership role.
- Strong track record of achieving sales targets, driving profitability, and improving multi-store performance.
- Solid understanding of retail KPIs, financial performance, and commercial analysis.
- Strong leadership capabilities with a proven ability to coach, develop, and retain high-performing leaders.
- Excellent analytical, decision-making, and problem-solving skills.
- Strong communication and stakeholder management abilities.
- Willingness to travel frequently within the assigned area.
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