Area Sales Executive

This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist.

• Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
• Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
• Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
• Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
• Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
• Ensure CSOs conduct adequate merchandising in key outlets.
• Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
• Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
• Review CSO and Senior CSO on a regular basis and improve their sales pitch
  
  

Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue.

Must have experience in FMCG sales.