Job Role: Area Sales Executive

Department: Sales

Job location: Bangalore

Position Type: Full-time

Work Experience: 1–4 years (FMCG/Alcobev)

• Achieve secondary sales targets, call rates & numeric distribution objectives.
• Ensure beat adherence & improve coverage penetration through focused expansion.
• Drive order booking, delivery coordination & retailer-level replenishment.
• Maintain distributor stock hygiene; proactively avoid OOS situations.
• Execute visibility assets, POSM placement & merchandising standards.
• Support launches, promotions & trade activation programs.
• Strengthen retailer relationships to drive loyalty, shelf presence & premiumization.
• Track competitor pricing, schemes & trade programs.
• Maintain daily sales reports, secondary trackers & coverage dashboards.
• Use handheld/DMS tools for real-time performance reporting.

• Strong retail execution discipline & ability to manage dense, fast-moving markets.
• Excellent relationship-building capabilities with retailers & distributor teams.
• Good negotiation ability for shelf space, visibility & display enhancement.
• Basic analytical & reporting ability using sales dashboards & market information.
• Strong communication, problem-solving & operational follow-through.
• Demonstrated ability to deliver consistent execution outcomes across beats.

• Prior sales functional experience (preference for FMCG/Alcobev).
• Experience working with DMS, handheld devices or beat planning tools.
• Ability to work effectively with distributor salesmen & field promoters.