Area Sales Manager

Key Responsibilities

• Sales Strategy & Execution
• Develop and implement strategic sales plans aligned with company goals.
• Achieve monthly, quarterly, and annual sales targets for volume and revenue.
• Drive sales of focus products and increase SKU penetration across outlets.
• Market Development
• Expand market presence by identifying and onboarding new outlets.
• Monitor competitor activities and market trends to identify threats and opportunities.
• Team Leadership
• Lead, train, and motivate the sales team to ensure high performance.
• Conduct regular performance reviews and provide coaching for improvement.
• Distributor Management
• Manage Distributor Business Representatives (DBRs) to ensure effective coverage and execution.
• Collaborate with distributors to optimize inventory, logistics, and service levels.
• Reporting & Analysis
• Prepare and present sales forecasts, performance reports, and market insights.
• Use data to drive decisions and improve territory performance.

Qualifications

• Any Graduate or Masters
• 7 to 12 years’ experience in any Beverage, FMCG or food processing company.
• Strong understanding of distribution networks and retail execution.
• Excellent communication, negotiation, and leadership skills.
• Salary - Negotiable with current /last salary
• Location- Bongaigaon or Tihu or Nalbari

Job Type: Full-time

Work Location: In person