Area Sales Manager

Job Responsibilities:

• Drive achievement of Area Volume Targets (Primary & Secondary) on a monthly basis through focused sales execution.
• Lead Morning and Evening Sessions with DSRs to review daily performance and drive action plans.
• Track Field KPIs such as penetration and bill/outlet productivity to strengthen market performance.
• Promote smart selling by driving usage of tools like Google Maps among Field Officers for improved route efficiency.
• Lead execution of Trade Promotions across territories in line with agreed mechanics.
• Ensure Trade Offers and Wholesale Discounts are accurately passed on to customers.
• Minimize damages and losses by maintaining proper warehouse standards and practicing FIFO at distributor level.
• Drive availability and visibility in trade channels through effective coordination with Field Officers and DSRs.
• Motivate and guide Distributors to achieve sustainable business growth.
• Gather and share market intelligence with Head Office to support strategic planning.
• Support the Regional Sales Manager (RSM) in key initiatives, projects, and performance tracking.
• Demonstrate strong people management and conflict resolution skills, fostering discipline and motivation within the field team.

Education:

Master's degree.

Experience:

3-5 years of relevant sales experience preferably from FMCG industry.