Area Sales Manager

Key Responsibilities:

• Achieve monthly, quarterly, and annual sales targets.
• Execute the devised sales strategy for the assigned area to achieve revenue and market share objectives.
• Distribution and Channel Expansion:
• - Expand the distribution network by onboarding new distributors and retailers.
• - Develop & maintain strong relationships with distributors, retailers, and channel partners.
• - Monitor market trends and competitors; provide feedback for growth.
• Utilize in-depth knowledge of the area's geography to optimize distribution networks and ensure effective market coverage.
• Implement strategies to launch new products and services in the area.
• Implement strategies to grow existing accounts and acquire new customers.
• Team management - Recruit, train, and lead a high-performing sales team.
• Implement cost-effective strategies to achieve sales targets within budget constraints.
• Monitoring and analyzing sales performance, and providing regular reports on sales activity and performance to management.
• Collaborating with other teams and departments to ensure the delivery of high-quality products and services to customers.

Qualifications & Experience Required:

• Experience: Minimum 8 years in field sales with at least 4 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelor’s degree in Business, Marketing, or related field preferred).
• MBA/PGDM is a plus but not mandatory.
• Experienced in handling large teams
• Territory knowledge mandatory
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.