Area Sales Manager

Hayat Pakistan Private Limited is a Turkey based Organization having its renowned brand Molfix, Bebem, Good Care Natural, Good Care Regular, Molped, Papia, Familia & Evony Masks.

Currently, we are seeking a passionate and performance-driven professional to join our Sales team and take charge of our Area Sales Manager - Quetta position in the South region.

Responsibilities:-

• Drive achievement of monthly, quarterly, and annual sales, distribution, and in-store visibility targets across all relevant channels.
• Develop and implement strategic territory sales plans in alignment with national objectives to ensure sustainable business growth.
• Negotiate and execute annual business development agreements with distributors and key retail partners, including trade discounts, promotional plans, merchandising visibility, and volume commitments.
• Optimize and expand the distributor network to ensure effective coverage, service levels, and return on investment (ROI).
• Monitor and manage distributor performance through regular business reviews, ensuring compliance with company policies and achievement of KPIs.
• Ensure proper execution of channel-specific plans while maintaining brand presence through impactful point-of-buy (POB) execution.
• Lead, coach, and develop both the company’s field sales team and distributor sales representatives to enhance field execution and customer engagement.
• Conduct regular market visits to monitor competitive activities, ensure retail execution, and provide actionable feedback for continuous improvement.
• Ensure efficient stock management at distributor and retail level to avoid stock-outs or overstocking, maintaining a healthy stock rotation.
• Ensure timely and accurate recovery of trade receivables from distributors in line with the company’s credit policy and payment terms.
• Collaborate closely with cross-functional teams such as Marketing, Supply Chain, and Finance to ensure alignment and smooth business operations.
• Utilize data-driven insights and market intelligence to identify growth opportunities and recommend actionable strategies.
• Ensure compliance with all trade policies, ethical standards, and regulatory requirements in the territory.

Qualifications:-

• Bachelor’s degree or Master's degree in Business Administration, Marketing, or a related field.
• 6 to 8 years of progressive sales experience, preferably in the FMCG sector.
• Prior experience in territory/area sales management, distributor handling, and team leadership is essential.
• Strong understanding of sales fundamentals, trade marketing, and distribution management.
• Knowledge of retail dynamics across General Trade, Wholesale, and Modern Trade.
• Proficient in MS Office (Excel, PowerPoint) and familiarity with sales automation tools.
• Ability to analyze sales data and market trends to make informed business decisions.

Other Requirements:-

• Willingness to travel extensively within the assigned area.
• Possession of a valid driving license.