Area Sales Manager

We are partnering with a well-established company in the FMCG sector to hire an Area Sales Manager . In this role, you will lead regional commercial execution, manage and develop a field team, and strengthen distributor and key account partnerships to deliver sustainable growth.

Key Responsibilities

Strategic Planning & Execution

• Build and implement regional business, channel, and customer plans tailored to local market dynamics.

Team Leadership & Development

• Lead performance management cycles, coach team members, and drive development initiatives to build a motivated, high-performing team culture.

Target Setting & Performance Management

• Define annual business objectives and KPIs in line with company strategy.
• Track results, interpret performance drivers, and convert insights into effective field actions.

Distributor / Partner Management

• Create and manage distributor business plans, ensuring alignment with company standards and operational expectations.
• Strengthen collaboration and ensure disciplined execution across the route-to-market model.

Key Account & Portfolio Optimization

• Manage and optimize the key account portfolio to deliver sales and profitability targets within the business plan.

Market & Competitive Intelligence

• Monitor market trends and competitor activity; identify opportunities and provide actionable insights to senior stakeholders.

Operational Excellence

• Continuously improve processes for sustainable performance and promote best practices across the organization.

Requirements & Qualifications

Education

• Bachelor’s degree (required).

Experience

• Minimum 5 years of professional experience in FMCG .
• Minimum 3 years of people management experience with proven ability to lead, coach, and deliver results.
• Strong exposure to field sales and distributor management is highly preferred.

Skills & Competencies

• Results-driven mindset: proactive, ownership-oriented, and comfortable with ambitious targets.
• Communication & influence: strong interpersonal skills with proven negotiation and stakeholder management capability.
• Language: fluent Turkish; strong English (written and spoken).
• Leadership & strategic thinking: able to spot opportunities, solve problems, and execute effective commercial plans.
• Customer focus: commercially aware and capable of building long-term relationships with customers and partners.
• Adaptability: resilient and effective in dynamic, fast-changing environments.
• Driving: valid driver’s license and active driving experience.

Mobility

• Willingness and enthusiasm for mobility across Türkiye and internationally at any stage of the career journey.