Area Sales Manager

Position

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

YOUR MISSION ____________

As the Travel Retail Area Sales Manager for Africa, you will be responsible for leading and driving the commercial strategy and operations within the travel retail sector across various countries in Africa. You will play a pivotal role in achieving sales targets, maximizing profitability, and strengthening brand presence in travel retail channels such as airports, duty-free shops, and border crossings. Your primary focus will be on developing and implementing effective strategies, managing key accounts, and fostering relationships with stakeholders to optimize revenue and market share.

Job responsibilities

Your main responsibilities in this role include:

Commercial Strategy Development

• Develop and execute the commercial strategy for the travel retail sector in Africa, aligned with the company's overall objectives
• Identify growth opportunities, market trends, and competitive insights to drive business expansion and increase market penetration
• Conduct market research and analysis to understand customer preferences, demands, and behaviors in the travel retail space
• Collaborate with cross-functional teams to develop innovative product offerings, pricing strategies, and promotional campaigns

Key Account Management

• Establish and maintain strong relationships with key travel retail accounts, including airport authorities, duty-free operators, and travel retail operators.
• Negotiate contracts, terms, and conditions to secure profitable deals and favorable shelf placements for the company's products.
• Monitor account performance, track sales data, and identify areas for improvement to optimize revenue and profitability.
• Provide regular reports and updates to senior management on sales performance, market trends, and competitor activities.

Team Leadership and Development

• Lead and manage a team of sales professionals, providing guidance, coaching, and performance feedback.
• Set clear objectives, targets, and KPIs for the team, and monitor progress towards achieving sales goals.
• Foster a collaborative and high-performing team culture, promoting teamwork, accountability, and continuous learning.

Cross-Functional Collaboration

• Collaborate with marketing, supply chain, finance, and other departments to ensure seamless execution of commercial strategies.
• Coordinate with the marketing team to develop and implement effective promotional activities, visual merchandising strategies, and branding initiatives in travel retail locations.
• Work closely with supply chain and logistics teams to ensure timely product availability and efficient distribution across travel retail channels.

Compliance and Budget Management

• Ensure compliance with legal and regulatory requirements, including customs regulations and duty-free policies across different African countries.
• Develop and manage the travel retail commercial budget, effectively allocating resources and monitoring expenditures to achieve financial targets.

Profile

• Bachelor's degree in business administration, marketing, or a related field. A master's degree is a plus.
• Fluent in English, French is a plus.
• Proven experience (at least 8-10 years) in travel retail or commercial roles within the consumer goods industry, preferably in Africa.
• Strong understanding of the travel retail landscape, including airport operations, duty-free retailing, and travel retail trends in Africa
• Demonstrated track record of successfully developing and executing commercial strategies to drive sales growth and increase market share.
• Excellent negotiation and relationship management skills with the ability to build and maintain strong partnerships with key accounts.
• Strong leadership abilities with experience in managing and motivating a sales team.
• Analytical mindset with proficiency in data analysis and market research techniques.
• Exceptional communication and presentation skills, both verbal and written.
• Ability to work in a fast-paced, dynamic environment and adapt to changing market conditions.
• Willingness to travel frequently within Africa and occasionally internationally

Additional information

ADDITIONAL INFORMATION :

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.