Area Sales Manager (FMCG)

Job Summary

The Area Sales Manager is responsible for leading and motivating the sales team to achieve company sales targets and profitability goals. This role involves developing strategic sales plans, identifying new business opportunities, maintaining key client relationships, and ensuring high levels of customer satisfaction.

Responsibilities

• Develop and implement effective sales strategies to achieve company objectives.
• Lead, mentor, and manage the sales team to enhance their performance and professional growth.
• Identify and pursue new business opportunities and markets.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Analyze market trends, competitor activities, and customer feedback to inform sales strategies.
• Prepare regular sales reports, forecasts, and performance analyses for senior management.
• Collaborate with the marketing team to develop promotional strategies and campaigns.
• Set sales goals, monitor progress, and ensure the team meets or exceeds targets.
• Conduct training sessions to improve product knowledge, negotiation, and closing skills.
• Ensure adherence to company policies, ethical standards, and compliance requirements.
  
  

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree is a plus).
• Proven experience (3–7 years) in sales leadership or management roles.
• Strong leadership, communication, and interpersonal skills.
• Excellent negotiation, presentation, and closing abilities.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in CRM software and Microsoft Office (Excel)
• Results-driven and customer-focused attitude.
• Ability to work under pressure and meet deadlines