Area Sales Manager (fmcg)

Key Responsibilities

• Sales & Target Achievement: Drive primary (company to distributor) and secondary (distributor to retailer) sales to meet monthly/quarterly/annual goals.
• Team Leadership: Recruit, train, mentor, and motivate a team of Territory Sales Consultants (TSCs) or sales reps.
• Distribution & Channel Management: Appoint new distributors, manage existing ones, and expand reach in general trade, modern trade, or e-commerce.
• Market & Competitor Analysis: Gather market data, track competitor promotions/pricing, and develop counter-strategies.
• Sales Planning: Create forecasts, launch new products, and implement sales strategies for the assigned territory.
• Reporting: Provide feedback on brand performance, market trends, and competitor activities to senior management.

Core Skills Needed

• Strong Sales & Negotiation Skills
• Team Management & Leadership
• Distribution Management
• Business Development
• Market Analysis
• Problem-Solving & Strategy

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: Remote