Area Sales Manager - FMCG Sales

Job Title: Area Sales Manager – FMCG
Location: Lucknow, Uttar Pradesh
Channel: General Trade (GT)
Preferable Background: Tea Industry

Job Summary -

We are looking for an experienced and result-driven Area Sales Manager to lead and expand our client's FMCG sales and network across Lucknow and nearby territories. The role involves managing GT sales, distributor operations, frontline sales teams, and driving primary and secondary sales growth.

Key Responsibilities -

• Drive primary and secondary sales targets for the assigned area.
• Manage and develop General Trade (GT) channels including distributors, wholesalers, and retailers.
• Appoint, train, and motivate Sales Officers / Sales Executives.
• Ensure effective distributor management: billing, stock availability, credit control, and ROI.
• Plan and execute beat plans, market visits, and outlet coverage.
• Implement company trade schemes, promotions, and visibility initiatives.
• Monitor market intelligence, competitor activity, pricing, and consumer trends.
• Ensure achievement of distribution width, numeric reach, and market penetration.
• Prepare and submit regular sales reports, forecasts, and MIS.
• Maintain strong relationships with key GT customers and trade partners.

Candidate Profile -

• 3+ years of experience in FMCG sales, preferably in food industry.
• Mandatory experience in handling General Trade (GT).
• Proven experience in managing distributors and field sales teams.
• Strong knowledge of Lucknow & UP trade markets.
• Ability to drive volumes, expand distribution, and improve market share.
• Good analytical, negotiation, and people management skills.

Educational Qualification -

• Graduate in any discipline (MBA in Sales/Marketing preferred)

Skills & Competencies -

• Strong leadership and execution skills.
• Excellent communication and interpersonal abilities.
• Target-oriented with problem-solving mindset.
• Proficient in MS Excel and sales reporting tools.

Job Type: Full-time

Pay: ₹500,000.00 - ₹650,000.00 per year

Work Location: In person