Area Sales Manager, Institutional Sales

The primary objective of this role is to drive business growth within government institutions across Madhya Pradesh, with a focus on operations based in Indore

• Cover key govt institution and customers, including clinicians and nurses and CXOs
• Lead generation and strategic engagements with key government accounts
• Navigate Tendering, RCs and procurement process.
• Build and Influence relationships with Directors, HOD, Dean etc
• Promote BD range of products as a technology to have an edge over competition
• Ensure customer relationship management with an effective contact program with users, influencers, and procurement agents.
• Handle all customer complaints satisfactorily, ensuring a seamless experience.
• Gather market information on competitor activities, trends, and practices, and communicate them in a timely manner to the other Sales Associates – Hospital Sales and the concerned Marketing Managers.
• Ensure that orders generated from institutions are supplied on time and in full, covering both quantity and range.
• Identify market opportunities and communicate them to the Sales Manager – Hospital Sales and the concerned Marketing Manager.
• Coordinate and conduct in-service workshops and train users on BD products.
• Manage distributors and retailers on aspects of stock planning, claim settlement, and pricing.
• Ensure collections are made as per agreed norms from institutions where BD makes direct supplies.
• Coordinate regularly with other Medical System members for information sharing and communicate the same to relevant members in BD.
• Find contract opportunities in covered institutions. Communicate findings to Hospital Sales Manager promptly.
• Grow sales in the area of influence by selecting and developing approved new accounts and broadening the product range/volume in the existing customer base.
• Achieve targets as agreed with the Branch Manager & Regional Sales Manager.
• Maintain MIS in the agreed formats for customer profiling, prospecting, must-call list updating, field reporting, and secondary sales statement monitoring.

• Strong Communication Skills: Ability to effectively communicate ideas and establish connections with different collaborators.
• Front end sales with Govt, Railways, AIIMS, Municipal Corporation, PSUs etc
• Deep understanding of govt procurement trends and compliance
• Presentation and Negotiation Skills: Expertise in delivering presentations and negotiating terms effectively.
• Analytical Problem Solving: Strong analytical skills to identify issues and develop innovative solutions.
• Product Knowledge: In-depth understanding of BD products and their applications.

• Customer Orientation: A relentless focus on meeting and exceeding customer expectations.
• Result Orientation: A dedication to achieving goals and delivering outstanding results.

• Branch Manager
• Regional Sales Manager
• ASM – Distributor Sales
• Regional Commercial Manager / Executive
• Marketing / Product Manager – Medical Systems
• Other Business Associates

• Doctors, Nurses, Paramedics
• Purchase Officers and Supply Chain Management
• Distributors Management & Liaoning

IND Mumbai - CHub Town Solaris