Area Sales Manager (Multiple Locations)

Job Title Area Sales Manager – Telematics, FASTag & Financial Services

Location: Multiple

Reporting To Zonal Sales Head

Employment Type Full-Time | Permanent

Experience

5+ years of relevant sales and people management experience

Job Overview

The Area Sales Manager (ASM) will own and drive business growt h across the assigned territory by building high-performing sales teams and acquiring fleet owners, transporters, and logistics enterprise s. The role requires strong people leadershi p, execution discipline, and deep knowledge of Telematics, FASTag, and Financial Service product s to deliver sustainable revenue and market expansion

Key Responsibilities

1. Business Ownership & Revenue Grow

Own area-level P&L, revenue targets, and growth plans fo r Telematics, FASTag, and Financial Servic e
Drive aggressive business growth through new customer acquisition, market penetration, and expansion within fleet owner segment
Ensure consistent achievement of monthly, quarterly, and annual sales target

2. Sales Strategy & Execution

Develop actionable sales strategies focused on fleet owners, transporters, logistics companies, and commercial vehicle operators
Drive FASTag issuance, activation, and usage among fleet customers
Promote bundled solutions (FASTag + Telematics + Financial products) to maximize wallet share

3. Strong People Management & Team Development

Build, lead, and manage a high-performing sales team including Sales Executives and Field Officers
Set clear goals, monitor daily/weekly productivity, and conduct regular performance reviews
Coach, mentor, and train team members on consultative selling, product knowledge, and execution excellence
Foster a performance-driven culture with accountability, motivation, and continuous improvement

4. Fleet Owner & Channel Relationship Management

Develop deep relationships w ith fleet owners, transport associations, fleet aggregators, OEMs, fuel stations, and channel partners
Act as a key escalation point to ensure customer satisfaction and retention
Drive long-term partnerships that contribute to recurring revenue

5. Market Intelligence & Performance Tracking

Analyze market trends, fleet digitization needs, competitor offerings, and FASTag pricing dynamics
Track sales performance, team productivity, and funnel metrics using CRM dashboard
Present accurate forecasts, pipeline reviews, and MIS to manage

6. Product Expertise & Solution Selling

Act as a subject matter expe rt on Telematics solutions, FASTag lifecycle management, and vehicle-related financial services
Enable team members to effectively articulate value propositions to fleet owners
Provide structured market feedback to product, operations, and leadership

7. Compliance & Operational Excellence

Ensure compliance with company polici es and NPCI/NHAI FASTag regulations
Coordinate with operations, logistics, credit, and customer support teams for seamless service delivery.

Required Skills & Qualifications

Education: Bachelor’s degree in Business, Marketing, Finance, or a related field
Experience 5+ years of experi ence in sales leadership / people management roles
Prior experience in Telematics, FASTag, Fleet Solutions, Mobility, BFSI
Strong people management and team-building
Excellent negotiation, communication, and stakeholder management abilities
High execution focus with analytical and problem-solving
Financial acumen and understanding of fleet ops

Other Requirements: