Area Sales Manager Retail Food

Job Description

Position: Area Sales Manager
Location: Karachi

About Hobnob Bakery

Hobnob Bakery is one of the most loved bakery brands, known for bringing joy through our delicious baked treats. We take pride in our creativity, top-quality products, and passion for excellence. Join us as we continue to grow and spread smiles with every bite!

Job Description

• Oversee the overall sales and operations of assigned bakery outlets efficiently and effectively under the general guidance of the COO.
• Drive sales growth and business development through continuous efforts and strategic initiatives.
• Develop and recommend strategies for institutional sales, focusing on special cakes and Live Baking concepts.
• Assist the COO in establishing, updating, and implementing Standard Operating Procedures (SOPs) for sales and operations at assigned bakery outlets.
• Manage and train sales staff in assigned branches, including conducting on-the-job training for newly hired team members.
• Achieve assigned sales targets with a special focus on sustained sales growth under the guidance of the COO.
• Utilize customer profiling data to enhance sales growth, customer retention, and satisfaction, and submit weekly reports to the COO.
• Implement and monitor an intelligent ordering system to ensure just-in-time (JIT) ordering, minimizing wastage and returns, in close coordination with branch in-charges.
• Prepare, monitor, and update staff shift duty rosters in coordination with the COO, and rotate shift staff across outlets as needed with prior intimation.
• Reconcile daily cash transactions with sales data and submit reports to the COO.
• Oversee daily petty cash reconciliation for outlets and report to the COO.
• Conduct monthly performance evaluations, including turnover, probation, and overall performance assessments, in collaboration with branch managers.
• Perform daily visits to assigned bakery outlets, including surprise visits during odd hours, maintain logs, and generate detailed reports for the COO.
• Coordinate and manage the recruitment process for sales staff, ensuring efficient planning and execution.
• Foster a motivated and cohesive team environment to provide exceptional customer service and retain sales staff for longer tenures.
• Provide on-floor training to sales staff on packing, hygiene, workflow, and courteous customer service at assigned bakery outlets.
• Submit daily reports on sales, stock levels, wastage, and returns to the COO.
• Ensure optimal ordering of bakery and miscellaneous items to prevent overstocking or shortages.

Qualifications & Skills We’re Looking For

• Education: Bachelor’s degree in Marketing, Business, or a related discipline.
• Experience: At least 4–6 years of hands-on experience in field retail sales within the bakery industry.
• Analytical Expertise: Strong ability to analyze data, track performance, and deliver actionable insights to boost sales and growth.
• Retail Sales & Branding: Proven experience in driving retail sales & operations and building successful brands within the retail sector.
• Leadership & Communication: Exceptional skills in communication, collaboration, and leading teams to achieve outstanding results.
• Problem-Solver: A creative thinker who thrives on overcoming challenges and delivering solutions that make an impact.

Job Type: Full-time

Pay: Rs100,000.00 - Rs110,000.00 per month

Application Question(s):

• Current Salary
• Current Allowances
• Expected Salary

Work Location: In person