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Area Sales Manager - Trade
JOB_REQUIREMENTS
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Employment Type
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Company Location
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Salary
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JOB ROLE
Area Sales Manager- Trade
JOB ID
JRO3892
REPORTING TO
Regional Sales Head - Trade
TYPE OF ROLE
People Management Role
LOCATION
Chennai
BU / DIVISION
Consumer Lighting
JOB PURPOSE
Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.
KEY RESPONSIBILITIES
- Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
- Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
- Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
- Monitoring of sales, collection & stocks on regular basis as budgeted.
- Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
- Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
- Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
- Engage with channel marketing team for timely and effective promotion strategies.
- Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.
EDUCATIONAL QUALIFICATIONS
- Graduation (any) • Must have Knowledge of Sales & Marketing
- 5-7 years of experience
- Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.
CERTIFICATIONS
NA
PREFERRED/ ADDITIONAL REQUIREMENT
REPORTEES
Sales Manager- Trade
- SCM
- Logistics
- Marketing
- ABM
- Sales Coordinators
- Channel Partners
BEHAVIORAL COMPETENCIES
- Think Beyond
- Put Customers First
- Collaborate to Win
- Develop Talent
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