Area Sales Manager – Turkey

Company Description

voestalpine Böhler Welding is a global leader in the welding industry, offering over 100 years of expertise, a diverse product portfolio, and a network of more than 50 subsidiaries and 4,000 distribution partners worldwide. With regional headquarters in Dubai, UAE, the Middle East & Africa region serves customers across more than 30 countries, including Turkey. Our Application Technology Centre in Dubai is equipped with advanced tools and an experienced technical team to address welding challenges, provide training, and create tailored solutions. With strategic product stock locations in Dubai and Turkey, we ensure swift response and service to meet customers' specific requirements.

Role Description

We are seeking an Area Sales Manager for Turkey in an on-site, full-time capacity based in Turkey. The Area Sales Manager will develop and execute sales strategies, manage customer relationships, identify new business opportunities, and achieve sales targets within the region. The role involves providing welding solutions to customers, coordinating with technical teams, and serving as a key contact for distributors and clients in Turkey and surrounding countries.

Roles & Responsibilities

• Sells the entire product portfolio of the company (filler metals, welding equipment, personal protective equipment, wear & surface protection, finishing chemicals, etc.)
• Owns and delivers the annual sales budget (volume, value, margin) for the respective area (territory)
• Develops or supports the development of the assigned area (territory) sales budget & mid-term planning
• Develops sales plans in line with the country and regional sales strategy
• Plans and executes sales initiatives and promotions to meet budgeted KPIs, and develops counter-measures if needed
• Ensure professional provision of technical support and after sales service
• Does monthly rolling (3-6 months) sales volume forecasting
• Follows company’s Sales Process Excellence guidelines and tools
• Uses SAM (CRM) for sales process management (Find-Win-Keep)
• Plans, executes and tracks customer visits and follow-ups
• Does lead generation and opportunity management
• Does customer retention management
• Maintains and expands the customer base of the area (direct accounts, distributors,…)
• Does pricing within predetermined parameters (price list, price authority for direct business)
• Supports and/or manage RFQ’s for project business
• Manages the customer care (claim) process within the predefined guidelines
• Conducts regular market intelligence (competitor monitoring, market research)
• Coordinates with related functions (MarCom, Technical Sales, etc.)

Qualification

• Engineering (Metallurgical, Mechanical or Electrical) Diploma or Degree
• Minimum of 5 years’ experience in sales of welding, industrial or technical products
• Detailed knowledge of welding products and welding processes
• Self-organized individual with high degree of individual responsibility and self-motivation
• Strong communication skills, team-player with coordinating skills and assertiveness
• Ability to work across a multi-functional organization
• Willing to travel locally and internationally
• Excellent command of English – oral and written
• Strong knowledge and experience in the use of Sales Management Tools (CRM)
• The candidate should be based in Turkey
• Valid motor vehicle driver’ license

If you are interested, please share your CV with us at welding.middle-east@voestalpine.com