Area Sales & Marketing (B2B – EdTech)

Job Description

Catalyst Education is expanding aggressively across Kerala and is looking for an experienced Area Sales & Marketing professional (B2B – EdTech) with proven exposure to EdTech institutional sales and experience working with Catalyst competitors / IT training institutes.

The ideal candidate will be responsible for driving institutional partnerships, corporate tie-ups, and bulk enrollments for IT and professional courses.

Key Responsibilities

• Drive B2B sales and marketing activities across the assigned area
• Develop partnerships with colleges, schools, training institutes, corporates, and placement partners
• Handle bulk student onboarding and institutional enrollments
• Identify and convert leads from EdTech competitor ecosystems
• Build and maintain strong relationships with decision-makers (Principals, HR Heads, Training Managers)
• Plan and execute on-ground marketing activities (seminars, workshops, campus drives, roadshows)
• Achieve monthly and quarterly revenue and enrolment targets
• Monitor competitor activity, pricing, and market trends
• Coordinate with academic and operations teams for smooth execution
• Prepare regular sales reports and area-wise performance updates

Eligibility & Requirements

• Minimum 2–5 years of B2B EdTech / Institutional Sales experience
• Mandatory experience with EdTech competitors / IT training institutes (Software, Data, Cyber Security, Digital Skills)
• Strong network with educational institutions and corporate clients
• Proven track record in target-based sales
• Excellent negotiation, presentation, and closing skills
• Willingness to travel extensively within the assigned area
• Graduate / Post-Graduate (MBA preferred)

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person