Area Sales (Stores) Manager

Hiring: Area Sales Manager / Multi-Store Area Manager

📍 Location: Riyadh, Saudi Arabia

🏬 Industry: Grocery Supermarket / FMCG Retail

📈 Company: Rapidly Expanding Supermarket Chain

Role Overview

We are looking for a dynamic and results-driven Area Sales Manager / Multi-Store Area Manager to oversee multiple supermarket branches in Riyadh. The role will be responsible for driving sales growth, operational excellence, profitability, and team performance across assigned stores during a high-growth expansion phase.

This is a leadership role requiring strong commercial acumen, grocery retail expertise, and hands-on operational management.

Key Responsibilities

🔹 Sales & Revenue Growth

• Drive achievement of monthly & annual sales targets across all assigned stores.
• Improve LFL (Like-for-Like) growth, basket size, and footfall conversion.
• Monitor category performance (FMCG, Fresh, Frozen, Non-Food).
• Execute promotions, seasonal campaigns, and new store launch plans.

🔹 Multi-Store Operations Management

• Supervise daily operations of 5–15 stores (depending on cluster size).
• Ensure SOP compliance, hygiene standards, and food safety regulations.
• Maintain planogram adherence and visual merchandising standards.
• Monitor shrinkage, wastage (especially fresh category), and stock loss.

🔹 Inventory & Supply Chain Coordination

• Oversee stock availability and replenishment cycles.
• Reduce dead stock and optimize inventory turnover.
• Coordinate closely with warehouse and procurement teams.
• Ensure accurate forecasting for high-demand and seasonal SKUs.

🔹 Team Leadership & Development

• Lead Store Managers and frontline staff across the region.
• Drive performance culture and accountability.
• Conduct regular store visits, audits, and performance reviews.
• Support hiring, training, and manpower planning.

🔹 Financial & Cost Control

• Monitor store P&L performance.
• Control operational costs (utilities, payroll, shrinkage).
• Improve overall store profitability and margin mix.

🔹 Expansion & New Store Openings

• Support new store openings and operational setup.
• Ensure smooth transition during rapid expansion phase.
• Standardize processes across all locations.

Candidate Requirements

✔ Experience

• 6–10+ years in grocery / supermarket retail.
• Minimum 3+ years managing multiple stores.
• Strong exposure to FMCG and Fresh categories.
• GCC retail experience preferred (Saudi market exposure is a plus)