Art Director - Waterparks & FEC's

• Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park.
• Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments.
• Translate business and marketing objectives into compelling, high-performing visual storytelling.
• Ensure consistency and quality across all creative, maintaining a cohesive brand system.

• Develop campaign creative across digital, social, email, web, OOH, and in-park materials.
• Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure alignment with brand standards.
• Partner with marketing to bring seasonal, promotional, and always-on campaigns to life.

• Build and maintain scalable design templates and toolkits for digital and print assets.
• Establish clear design guidelines that enable efficient execution by designers and external partners.
• Ensure templates balance brand consistency with flexibility across multiple parks and markets.

• Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support.
• Own incoming creative requests, prioritizing, assigning, and ensuring timely completion.
• Determine when to personally lead work vs. delegate to the designer based on complexity and priority.
• Maintain visibility into all active projects and proactively manage timelines and deliverables.

• Partner closely with the internal creative team, Waterpark and FEC marketing teams, and other stakeholders.
• Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution.
• Participate in campaign planning to ensure creative is integrated from concept through launch.

• Oversee production across digital, print, and out-of-home (OOH) channels.
• Ensure all deliverables meet technical specifications and production standards.
• Work with vendors and partners (print, fabrication, media) to bring creative to life in-market.

• Strong portfolio demonstrating brand development, campaign creative, and multi-channel execution.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.
• Deep understanding of typography, layout, color, and visual systems.
• Experience creating scalable design systems and templates.
• Ability to think strategically while executing at a high level.
• Highly organized with strong project management instincts.
• Comfortable managing multiple priorities in a fast-paced environment.
• Proactive, solution-oriented, and able to take full ownership of projects.
• Strong communicator with the ability to present and defend creative decisions.
• Collaborative mindset with a focus on elevating team output.

• Bachelor’s degree in Graphic Design, Visual Arts, or related field (or equivalent experience).
• 6–8+ years of experience in design, with at least 2+ years in a senior or lead role.
• Experience across digital, print, and environmental/experiential design.
• Experience managing or mentoring junior designers.

What You’ll Get

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!