ASO (App Store Optimization) Specialist

We are looking for a skilled and passionate ASO Specialist to join our team. The ideal candidate will be responsible for improving app visibility, increasing downloads, and optimizing app store listings on platforms like Google Play Store and Apple App Store.

Key Responsibilities:

• Perform keyword research and optimize app titles, descriptions, and metadata
• Monitor and analyze app performance using ASO tools
• Improve app ranking and visibility on app stores
• Conduct competitor analysis and market research
• Work closely with design and development teams for app creatives (icons, screenshots, etc.)
• Track and report KPIs like downloads, conversion rate, and rankings
• Stay updated with latest ASO trends and algorithm changes

Requirements:

• Bachelor’s degree in Marketing, IT, or related field
• 1–2 years of experience in ASO or related field
• Strong understanding of Google Play Store & Apple App Store algorithms
• Experience with ASO tools (like App Annie, Sensor Tower, etc.)
• Good analytical and problem-solving skills
• Basic knowledge of SEO is a plus

Job Type: Full-time

Pay: From Rs50,000.00 per month

Work Location: In person