Location: Bahria Town, Lahore
Company: Texense
Experience: 1–2 Years
Type: Full-time, On-site
About Texense:
Texense is a growing tech company building innovative mobile apps for global users. We’re looking for a motivated Sales & Marketing Executive who can drive app growth through Apple App Store Optimization (ASO) and Google Play marketing.
Key Responsibilities:
- Optimize app listings (titles, descriptions, keywords, visuals) to maximize visibility and downloads.
- Conduct keyword research and competitor analysis for both Google Play and App Store.
- Collaborate with marketing and product teams to improve conversion rates.
- Track, analyze, and report ASO performance and rankings.
- Stay updated with ASO trends and store algorithm changes.
- Research and validate new app ideas using Google Play insights.
- Plan and execute user acquisition campaigns (Google Ads, Apple Search Ads, etc.).
- Monitor KPIs (installs, retention, CPI) and suggest data-driven improvements.
- Collaborate with design and product teams for marketing creatives and A/B tests.
- Conduct competitor and trend analysis to identify growth opportunities.
Requirements:
- Bachelor’s degree in Marketing, Business, or IT.
- 1–2 years of experience in digital or app marketing.
- Strong understanding of ASO, app analytics, and mobile growth strategies.
- Familiar with Google Ads, Apple Search Ads, and app analytics tools.
- Familiarity with tools like Sensor Tower, AppTweak, or Mobile Action.
- Good communication and creative thinking skills.
Perks & Benefits:
- Competitive salary (PKR 40,000 – 60,000/month) + performance incentives.
- Growth opportunities in app marketing and analytics.
- Friendly, tech-driven work culture at our Bahria Town office.
Job Type: Full-time
Pay: Rs40,000.00 - Rs60,000.00 per month
Work Location: In person