ASO & Marketing Executive

Location: Bahria Town, Lahore
Company: Texense
Experience: 1–2 Years
Type: Full-time, On-site

About Texense:
Texense is a growing tech company building innovative mobile apps for global users. We’re looking for a motivated Sales & Marketing Executive who can drive app growth through Apple App Store Optimization (ASO) and Google Play marketing.

Key Responsibilities:

• Optimize app listings (titles, descriptions, keywords, visuals) to maximize visibility and downloads.
• Conduct keyword research and competitor analysis for both Google Play and App Store.
• Collaborate with marketing and product teams to improve conversion rates.
• Track, analyze, and report ASO performance and rankings.
• Stay updated with ASO trends and store algorithm changes.
• Research and validate new app ideas using Google Play insights.
• Plan and execute user acquisition campaigns (Google Ads, Apple Search Ads, etc.).
• Monitor KPIs (installs, retention, CPI) and suggest data-driven improvements.
• Collaborate with design and product teams for marketing creatives and A/B tests.
• Conduct competitor and trend analysis to identify growth opportunities.

Requirements:

• Bachelor’s degree in Marketing, Business, or IT.
• 1–2 years of experience in digital or app marketing.
• Strong understanding of ASO, app analytics, and mobile growth strategies.
• Familiar with Google Ads, Apple Search Ads, and app analytics tools.
• Familiarity with tools like Sensor Tower, AppTweak, or Mobile Action.
• Good communication and creative thinking skills.

Perks & Benefits:

• Competitive salary (PKR 40,000 – 60,000/month) + performance incentives.
• Growth opportunities in app marketing and analytics.
• Friendly, tech-driven work culture at our Bahria Town office.

Job Type: Full-time

Pay: Rs40,000.00 - Rs60,000.00 per month

Work Location: In person