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Job Summary:
The Assistant Art Director will be responsible for creating and executing effective communication strategies aligned with the brand’s vision across social media, in-house catalogues, visual storytelling, art illustration, graphic design and photography shoots of sites art direction. The role requires strong content sensibility, picture understanding, and hands-on design execution.
Key Responsibilities:
· Develop and execute brand-aligned communication strategies for social media, in-house catalogues, graphic design, illustrations, and visual assets.
· Create creatives and manage in-house catalogues including concept development, layout, design, and final execution.
· Plan and execute digital communication across platforms such as Instagram, LinkedIn, and Facebook, including content writing, visual design, and post planning.
· Demonstrate strong content writing skills with a clear understanding of visuals, composition, and storytelling.
· Collaborate closely with in-house product designers to ensure cohesive visual language for hotel and interior projects.
· Lead art direction and styling for photography shoots of sites, including coordination with external agencies and photographers.
· Execute basic shoots for reels and stories, including on-site content generation.
· Possess working knowledge of basic photography, lighting, framing, and visual aesthetics.
· Ensure consistency in brand tone, visual identity, and communication across all digital and offline platforms.
Skills & Requirements
Skills & Software
· Strong understanding of digital communication and visual storytelling.
· Proficiency in:
o Adobe InDesign
o Adobe Photoshop
o Final Cut Pro
o Illustrator
· Ability to translate concepts into impactful visual and written communication.
· Strong eye for detail, composition, and luxury aesthetics.
· Proficiency in digital design tools like Sketch or Abstract and potentially Premiere Pro for video.
Experience
Qualification
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
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