Assistant Brand Manager

About Atelier Rebul

Atelier Rebul is a premium lifestyle brand with 145 years of apothecary heritage, combining the rich culture of Istanbul with refined European aesthetics. With our unique brand world and fast-expanding international presence, we are redefining fragrance-led experiences across retail, e-commerce, and HORECA channels.

Role Overview

We are seeking a strategically minded, highly motivated, and detail-oriented Assistant Brand Manager to join our Global Luxury Home Cosmetics Marketing Team. In this role, you will support the development and execution of 360° brand strategies by analyzing sales performance, monitoring consumer and category trends, and managing key collections across markets. You will collaborate cross-functionally with teams including HORECA, Digital Sales, E-commerce, and Innovation to ensure consistent brand expression and campaign excellence. With a strong understanding of the premium home cosmetics and fragrance landscape, you will help shape brand desirability, drive commercial performance, and contribute to the long-term growth of the brand globally.

Key Responsibilities

• Contribute to annual marketing plans and support brand strategy development.
• Analyze sales reports and dashboards to derive actionable insights.
• Assist the Brand Manager in the implementation of annual brand strategies and activation plans.
• Contribute to the execution of collection launches and brand initiatives in line with global guidelines.
• Monitor consumer behavior and category trends using available data sources.
• Support the design and coordination of research initiatives aimed at understanding consumer behavior and market dynamics.
• Assist in the preparation of sales and performance reports, helping to extract key insights that inform strategic decisions.
• Product Portfolio & SKU Monitoring.
• Contribute to the tracking and evaluation of SKU performance.
• Assist in identifying opportunities for portfolio optimization and category development.
• Creative Briefing & Asset Coordination.
• Participate in the development of campaign briefs for creative and communication partners.
• Coordinate the approval and adaptation processes of visual and copy assets, ensuring consistency with brand identity and messaging.
• Monitor consumer behavior and category trends using available data sources.
• Support the planning and execution of campaigns across physical retail, e-commerce, and international markets.
• Work with the Innovation Team on product development briefs and positioning.
• Coordinate marketing content and brand assets in collaboration with Digital Sales and E-com teams.
• Assist in the preparation of management presentations, competitor reviews, and internal brand updates.
• Track budgets, manage basic operations, and liaise with relevant internal departments.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in FMCG or retail industries.
• Strong analytical and project management skills; ability to turn data into clear insights.
• Proficiency in Excel and PowerPoint; familiarity with retail analytics tools is a plus.
• Fluent in English and Turkish.
• Strong interest in premium lifestyle brands, storytelling, and consumer experiences.
• Excellent communication and interpersonal skills.
• Comfortable working in a fast-paced, entrepreneurial environment.

What We Offer

• The opportunity to be part of a globally expanding luxury home cosmetics brand.
• A professional environment where strategic thinking and creativity are equally valued.
• Exposure to end-to-end brand management processes in a dynamic and high-growth sector.
• A collaborative and performance-driven workplace committed to excellence.

KPI & Success Metrics

• Growth in brand awareness and desirability across global markets.
• Contribution to collection performance such as sell-out rates and portfolio efficiency.
• Execution quality and timeliness of 360° marketing campaigns.
• Insight-driven decision-making based on consumer behavior and trend analysis.
• Effective cross-functional collaboration and timely project delivery.
• Acceleration of product development timelines and excellence in product launch execution.