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We are looking for a curious, creative and driven Brand Manager who loves building stories, communities and categories and change the way Indian parents do diapering. As our internal mission goes, changing the world, one diaper at a time.
What you will do:
● Own the brand voice across channels and build awareness about SuperBottoms with parents, especially in a category dominated by giants with deep pockets - you have to be creative/innovative!
● Plan and execute campaigns that demonstrate measurable impact
● Work closely with design and product teams to bring out impactful and effective creatives/products
● Engage with our 1L+ parent community and drive conversations (already 100+ organic daily!)
● Manage influencer collaborations, PR initiatives and partnerships team
● Keep a sharp eye on competition, trends and culture to keep us ahead of the curve - work with product team to sharpen the product offering accordingly
● Be responsible to managing the Social Media Team and Social media marketing
Work Model
● Embrace a hybrid work model with two days a week at our Mumbai co-working office.
● Work closely with the team while enjoying the flexibility of remote work.
Qualifications
● Proven experience in brand management, content creation and design within the Ecommerce / D2C startup space.
● Strong expertise in social media marketing with a track record of successful collaborations.
● Proficiency in new trends in marketing with an ability to experiment and implement them at speed.
● Strong project management skills, capable of handling multiple campaigns at once and being able to connect with multiple stakeholders to get work done.
● Excellent communication skills with the ability to collaborate in both in-office and remote settings.
● A creative thinker who can balance ideas with data and result-oriented execution.
What you’ll get
● The chance to build a category, not just manage a brand.
● Exposure to community led marketing at scale.
● A culture of innovation, experimentation and growth.
● A people first workplace where you are valued for who you are
Job Types: Full-time, Permanent
Pay: From ₹800,000.00 per year
Benefits:
Experience:
Work Location: In person
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