Assistant Brand Manager

KEY ACCOUNTABILITIES

Description

Key Results Areas

Budgets and Plans

• Budgets and plans are prepared timely and accurately in line with the annual budget parameters and timescales
Financial variance versus budget

Policies, Systems, Processes & Procedures

• Compliance with procedural and legislative requirements
Effective communication of policies, procedures and instructions

Marketing Plan

• Assist in the development of the marketing plan for the brand(s), and get exposed to the ‎ proposed strategies that will enable the achievement of market share, volume and profit objectives. ‎
  

Marketing operations

• Consistently ensure that the marketing mix of the brand(s) is directed towards the regular elevation of the ‎ consumer brand equity. ‎
• Work closely with the advertising and media agencies towards the communication of key brand messages ‎ through creative advertising campaign execution and implementation that serve the overall brand strategic ‎ direction.
• Handle the thorough implementation of all consumer and trade related activities in the market.
Follow up on sales volume achievement and targets.

• Effective communication of key brand messages to advertising and media agencies.
  

• Thorough implementation of consumer and trade promotions. ‎
• Daily monitoring report about ‎ sales rates as well as consumer off-take levels from outlets in addition to regular trade visits output.
  

Brand Analysis

• Collect, report and analyze periodical data from the market relevant to market trends and ‎ trade channels and norms. This also involves market intelligence and consistent competitive ‎ monitoring, related to brands, prices, activities and so on.
  

• Collect, analyse and recommend media data, as well as identify proper and efficient media ‎ vehicles.
  

• Prepare and deliver several reports " a product management tool kit", and circulate to the ‎ relevant stakeholders, including details of market trends, brands price monitoring, competitive ‎ activities on both the trade and the consumer levels, new launches, and so on. ‎
  

• The consistent monitoring of the main KPI's in addition to other pointers such as market size, ‎ market shares, distribution levels and brands' performance. ‎
• A Weekly price monitoring is existent . ‎

• Frequent trade visits.
  

• Creative recommendation for media support breakdown, vehicle allocation, and budget ‎ breakdowns. ‎
• Identification of feasible and creative new media vehicles. ‎
  

• A detailed report about market trends, brands price monitoring, competitive ‎ activities on both the trade and the consumer levels, new launches, and so on is sent frequently to direct manager . ‎
  

Standards & Regulations

Projects

Continuous Improvement

Health, Safety, & Environment

• Frequency of non-compliance with standards, local legislation and company policies on HSE
Frequency of safety incidents

Related Assignments

Internal Communication:

External Communication:

Advertising agencies, research agencies and media agencies