Assistant Brand Manager – Consumer Division

Hiring Alert: Assistant Brand Manager – Consumer Division
Location: Karachi Head Office

About the Role
We are looking for an Assistant Brand Manager – Consumer Division to support brand strategy execution, enhance consumer engagement, and ensure effective in-market implementation of marketing plans and campaigns.

Key Responsibilities

• Support the Brand Manager in executing marketing and promotional strategies across all channels
• Conduct regular market visits to assess product visibility, pricing, and competitor activities
• Gather and report market intelligence and consumer insights
• Coordinate with agencies for BTL activations, POS rollouts, and promotional campaigns
• Assist in brand communication, digital marketing, and social media management
• Monitor campaign effectiveness and prepare performance reports
• Collaborate with sales and trade teams for smooth in-market execution
• Contribute to product innovation, packaging, and new launches

Requirements

• Qualification: Bachelor’s degree in Marketing (Master’s preferred)
• Experience: 2–3 years in Advertising, Consumer Marketing, or Brand Management
• Skills: Strong understanding of ATL & BTL marketing, market research, digital and social media strategy, and vendor management
• Excellent coordination, analytical, and communication skills

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: On the road