Assistant Brand Manager, Lay's Deploy (12-Month Fixed Term)

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to leaders on the frontline, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s invited. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop, and grow our unique skill sets at work. Our supportive teams can fuel your professional goals to make a global impact.

Join us. Dare for Better.

We are looking for a highly motivated Assistant Brand Manager, Lay's Deploy to join our team in İstanbul.

Assistant Brand Manager, Lay's Deploy will play a key role in driving Lay’s short term strategic priorities, with a focus on brand building, campaign execution, and data-driven decision making. The role will support the end-to-end delivery of major AOP initiatives, including the key campaigns, innovation launches, and new horizon projects. By combining consumer insights, market data, and close collaboration with cross-functional teams, this position will help identify growth opportunities and ensure flawless activation across media, shopper, and field channels.