Assistant Brand Manager Marketing

Responsibilities:

• Ensure all communications align with corporate brand guidelines across various channels.
• Coordinate and attend meetings, presentations, and TVC (television commercial) production sessions.
• Serve as a liaison between the brand and assigned agencies, ensuring top-tier execution of ATL (Above The Line) and BTL (Below The Line) plans.
• Pre-select and manage advertising agencies and other external service providers.
• Organize and manage brand-related events, including activations and product launches.
• Prepare, coordinate, and participate in events such as conferences, international days, PR testimonials, activations, and exhibitions.
• Collaborate with external consultants, including advertising and public relations agencies.
• Oversee the production and distribution of all offline marketing materials.
• Proofread marketing content including brochures, press releases, and flyers.
• Support brand positioning, development, advertising, and promotional activities.
• Work closely with the design team to produce internal marketing materials.
• Monitor media coverage and conduct media analysis to assess the effectiveness of PR campaigns.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in a Marketing Communication or similar role.
• Excellent communication and presentation skills.
• Strong organizational and planning capabilities.
• Experience in event management and working with external agencies.
• Proficiency in Microsoft Office Suite.