Assistant Channel Manager

Get to know us

At Shan Foods, we get it - food isn’t just fuel, it’s connection, culture, and convenience. As a global food brand, we’re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We’re more than just spices - we’re a team of creators, learners, and doers. At Shan, you’ll grow, evolve and help shape what the future of food looks & tastes like.

Shan Foods is a global equal opportunity employer, offering top of the line compensation & benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.

Let's give you a quick sneak peek into the life of an Assistant Channel Manager

As an Assistant Channel Manager you will develop and implement effective trade marketing strategies to promote our products within the retail and distribution channels in the region. You will effectively enhance brand visibility, contractual compliances, drive growth, and increase sales through collaboration with sales team, retailers and distributors.

Locations

Multan, Lahore & Peshawar

Things you will be doing as an Assistant Channel Manager

• Generate growth of assigned channels (GT, Mart, Super Store and Wholesale) through establishing and maintaining relationships with customers and key stakeholders
• Ensure the tracking and execution of Retail and WS Drives activities
• Assist field sales team with channel program outlet selection and contract signups & conduct outlet verification of proposed channel program outlets (Perfect Store/Display drives)
• Lead, plan and evaluate all merchandising and trade activations related tasks within assigned region(s)
• Track merchandising KPIs on daily basis, highlight critical improvement areas with relevant team. Share performance summary in weekly and monthly JCs
• Lead and verify execution compliance including Instore display POSM/Branding, post contract signup. Identify opportunity areas and action plans for achieving desired compliance levels
• Track and identify inefficiencies in merchandising program at shop selection and PJP level
• Ensure POSM management including effective utilization of trade assets including & record keeping/tracking of all POSM and counterparts
• Finalize performance results and store wise incentive calculation
• Monitor and analyze counterfeit and competitor activities along with market developments, ensuring timely reporting and recommended actions

What we are looking for in you?

• A minimum of Bachelor’s degree from any accredited local or foreign institute
• At least 2-4 years of experience in FMCG Field Sales
• Demonstrated ability to lead
• Excellent Communication & Interpersonal Skills
• Initiative and drive
• Proficiency in MS Office
• Commercial acumen
• Integrity