Assistant / Deputy Brand Manager - Visual Branding

Description:

Utopia Deals is a forward-thinking retail company offering a wide range of lifestyle products, catering to niche customer markets. Specializing in categories such as bedding, towels, fashion, kitchenware, and beauty care products, Utopia Deals combines compelling and unique branding to create emotional connections with customers. Headquartered in New York, USA, the company also operates in China and Canada, focusing on providing distinctive and high-quality product assortments via e-commerce platforms.

Description:

This is a full-time onsite role for an Assistant / Deputy Brand Manager. The Assistant Brand Manager will collaborate closely with various teams to manage and grow brand presence, ensure alignment with overall branding strategies, and develop marketing campaigns. Day-to-day responsibilities include analyzing market trends, overseeing product launches, coordinating brand communication across platforms, and managing content and digital assets to enhance customer engagement and brand loyalty.

Location: Shahra e Faisal, On-Site (Karachi)

Type: Full-Time

Positions: 2

Timings: (12 pm to 9 pm), (6 pm to 3 am)

Responsibilities:

• Help refine and maintain brand guidelines.
• Conduct and analyze market research, competitor analysis, and consumer insights to identify trends and opportunities.
• Track competitor brands’ activities (pricing, promotions, new launches, communication style).
• Use data (sales reports, customer reviews, social media insights) to support decision making and refine brand strategy.
• Ensure strong and consistent brand presentation across marketplaces like Amazon, TikTok Shop, website, etc.
• Work with the e-commerce team to optimize product listings, images, titles, bullets, A+ content, and brand stores.
• Coordinate closely with sales, design, production, and operations to ensure brand consistency from concept to customer.

Requirements:

• Minimum Bachelor’s / Master's Preferred degree in Advertising, Marketing, Brand Management, or a related field.
• Experience
• 2–4 years of relevant experience in brand management, marketing, or product management.
• Experience in digital marketing or with e-commerce brands is strongly preferred.
• Strong understanding of brand building, positioning, and consumer behavior.
• Excellent communication and presentation skills – both written and verbal.
• Creative mindset with attention to detail and strong aesthetic sense (visuals, packaging, content).
• Proficiency in basic reporting tools, familiarity with design tools (Adobe, Canva, etc.) is a plus.
• Proven experience in liaising with cross-functional teams and exceptional time management/organizational skills

Drop your resume at hafeez.ullah@utopiadeals.com

Job Type: Full-time

Work Location: In person