Assistant Digital Marketing Manager

Job Title: Assistant Digital Marketing Manager

Department: Marketing
Industry: Hospitality (Hotels & Restaurants)
Location: Goregaon Head Office, Mumbai
Company: Mirah Hospitality Pvt. Ltd.

Job Summary:

We’re looking for a dynamic and creative Assistant Digital Marketing Manager to join our marketing team and lead digital initiatives across our renowned hospitality brands — Hitchki, Bayroute, and more.
The ideal candidate should be passionate about digital trends, have a strong understanding of social media, and know how to drive online visibility and engagement for hospitality brands.

Key Responsibilities:

• Plan and execute digital marketing campaigns across social media, Google, and other online platforms.
• Manage and grow brand presence on Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Coordinate with the creative and operations teams to develop content calendars, campaigns, and promotional strategies.
• Optimize digital ad spend (Meta Ads, Google Ads, etc.) for lead generation, brand awareness, and ROI.
• Analyze performance data, prepare reports, and share insights for improvement.
• Oversee the website content, SEO/SEM, and ensure consistent brand messaging across all platforms.
• Collaborate with influencers and digital partners for brand collaborations and campaigns.
• Monitor competitors’ digital activities and suggest innovative strategies.
• Support brand campaigns and launches for new outlets or menu promotions.

Key Skills & Competencies:

• Strong understanding of social media marketing, SEO, SEM, and Google Analytics.
• Hands-on experience with Meta Business Suite, Google Ads Manager, and basic content tools (Canva, Photoshop preferred).
• Creative thinker with excellent written and visual communication skills.
• Ability to multitask, manage deadlines, and work in a fast-paced hospitality environment.
• Good coordination with internal teams, designers, agencies, and vendors.

Qualification & Experience:

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• 2–4 years of experience in digital marketing, preferably in the hospitality, F&B, or hotel industry.
• Experience handling multiple brands or outlets will be an added advantage.

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹62,501.96 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Ability to commute/relocate:

• Goregaon RS, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Location:

• Goregaon RS, Mumbai, Maharashtra (Required)

Work Location: In person