Assistant Director / Associate Director / Director – Social Media & Digital Strategy

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Job Posting Title:

Assistant Director / Associate Director / Director – Social Media & Digital Strategy

Position Type:

Professional / Unclassified

Department:

LSUAM OCUR - Office of Communications (Ashley Kristen Arceneaux (00009958) (Inherited))

Work Location:

0101B Lakeshore House

Pay Grade:

Professional

Job Description:

Overview

Leads LSU’s primary social media presence (consistently ranked #1 in the SEC and among the top-performing public universities) and drives strategy, content, and growth across platforms. This role builds LSU’s reputation as a premier research university while supporting undergraduate recruitment through high-performing, platform-native storytelling. Serves as the university’s central authority on social media strategy and innovation, using data to guide decisions and investments. Leads a team of staff and student creators, including influencers, and works across LSU’s campuses and entities to ensure a coordinated, high-impact social presence. Partners closely with marketing and communications teams to integrate social into major campaigns and university priorities.

Job Duties

Strategy (30%)

Owns LSU’s social media strategy, setting direction across platforms based on audience behavior, performance data, and university priorities. Ensures LSU shows up with purpose and consistency while aligning content with brand, recruitment, and research goals. Tracks platform and technology shifts and translates them into forward-looking strategy. Guides content investment, channel focus, and resource allocation, including paid social strategy. Actively monitors and shapes audience sentiment and oversees LSU’s primary institutional accounts.

Content Generation (30%)

Leads the creation of original, platform-native content built for engagement and impact. Drives a proactive content engine and ensures a consistent cadence of audience-first storytelling. Maintains high standards for quality and performance while operating with a real-time mindset. Develops LSU’s influencer and ambassador strategy to expand reach and authenticity.

Analytics & Evaluation (20%)

Leads measurement and evaluation of performance across LSU’s enterprise. Uses analytics and audience insights to inform strategy and guide decisions. Defines success metrics and shares insights with communicators across the Flagship to strengthen alignment and performance.

Management & Governance (15%)

Leads and develops LSU’s central social media team. Establishes standards and governance for social media use across a decentralized network. Provides training, guidance, and maintains a directory of LSU-affiliated channels.

Crisis & Issues Response (5%)

Leads LSU’s social media response during emergencies, ensuring timely and coordinated messaging. Serves as essential personnel for EOC operations, including extended or after-hours monitoring as needed.

Additional information:

Position may be required to report to work in cases of emergency or crisis, as an "essential personnel." The position is required to work from 8 a.m. to 4:30 p.m. M-F with potential evenings or weekends. May be required to travel at the discretion of the Vice Chancellor. Ability to report to work during crisis situations to assist with university communications, includes reporting to and working in the EOC.

Minimum Qualifications:

Bachelor's Degree in Communications, Journalism, Marketing, or related field.

3+ years of experience

Specific experience: Worked in social media, public relations, or in developing and producing content for promotional purposes. Comfort with using analytics and other metrics to plan and evaluate social media strategy. Demonstrated success in developing social media strategy.

LSU is dedicated to fostering an environment where our employees feel appreciated for their skills and individuality. If a candidate does not meet the minimum qualifications as listed but has substantial experience in the key job duties, we encourage them to apply.

Preferred Qualifications:

Specific experience: Experience overseeing social media channels for a university or other large organization. Demonstrated success in social media campaigns for various target audiences.

Job Competencies:

Advanced in the following:
Written and oral communication skills, meeting deadlines, proofreading & editing, innovation & creativity, ability to collaborate with others, knowledge of social media channels, attention to detail, organization skills, crisis communication.

Additional Job Description:

Special Instructions:

Please include resume, cover letter, professional references, and official transcript of highest degree earned.
Please direct any questions to Meghan Babineaux at mbabineaux1@lsu.edu.

Posting Date:

April 10, 2026

Closing Date (Open Until Filled if No Date Specified):

June 29, 2026

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

Y

LSU is an Equal Opportunity Employer.

All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

HCM Contact Information: