ASSISTANT DIRECTOR, DIGITAL MARKETING

Location: Ocala, Florida
Job Type: Permanent
Compensation Range: $94,000 - 165,000 per year

We're seeking a Digital Marketing Director to serve as the connective tissue between strategy and execution for a well-established, experience-driven brand. This role is ideal for a hands-on leader who thrives in the work as much as they do leading others-someone who can elevate a team, bring clarity to ambiguity, and shape digital experiences that genuinely resonate.

You'll act as the day-to-day leader for a growing digital team, helping remove bottlenecks, build confidence across skill levels, and ensure work is both thoughtful and high-impact. This is a highly collaborative, in-person role where relationships, trust, and communication matter just as much as technical expertise.

Responsibilities
Lead as a Player-Coach:

• Serve as the go-to leader for a team of web content creators and digital specialists (email, analytics, SEO, paid), providing hands-on guidance, coaching, and real-time decision-making support. Help team members grow their judgment-not just execute tasks.

Own the Web Experience:

• Take an active, hands-on role in shaping and managing web content and structure within WordPress. Guide information architecture, usability, and page strategy to ensure a seamless, intuitive user experience.

Bridge Strategy & Execution:

• Operate comfortably at both the strategic and tactical levels-contributing to roadmap discussions while also jumping into tools and execution daily.

Turn Ambiguity into Action:

• Translate loosely defined requests into clear, effective digital solutions. Make informed recommendations, challenge assumptions when needed, and elevate the quality of output across channels.

Guide Multi-Channel Performance:

• Oversee and advise on email marketing, analytics, SEO, and paid media in partnership with subject matter experts-ensuring alignment, performance, and continuous optimization.

Translate & Communicate Clearly:

• Simplify complex digital concepts into clear, actionable insights for internal teams and non-technical stakeholders, including leadership.

Strengthen Team Operations:

• Reduce reliance on leadership bottlenecks by empowering the team with clearer processes, better decision-making frameworks, and ongoing mentorship.

Qualifications:

• A hands-on digital leader who enjoys being in the work-not just directing it.
• 10+ years of experience in digital marketing, with strong ownership of web and content experiences.
• Deep experience with WordPress (content management, layouts, IA-not development).
• Strong UX and usability instincts, with the ability to structure content effectively.
• Excellent copywriting and editing skills; comfortable building pages from scratch.
• Solid understanding of email marketing, analytics, SEO, and paid media fundamentals.
• Proven ability to balance strategic thinking with day-to-day execution.
• Experience leading and mentoring teams, with a focus on building confidence and capability.
• Strong communication skills, with the ability to influence without overpowering.
• A thoughtful, observant approach-someone who takes time to understand before making changes.
• Appreciation for brand, storytelling, and the balance between data and intuition.
• Comfortable working in a highly collaborative, in-person environment.

JOBID: 032026-128228
#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.