FIND_THE_RIGHTJOB.
Assistant Director (Digital Strategy)
Piscataway, United States
Position Details
Position Information
Recruitment/Posting Title
Assistant Director (Digital Strategy)
Job Category
URA-AFT Administrative
Department
R-Comm
Overview
Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey’s preeminent, comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses.
For two consecutive years, Rutgers is ranked on Forbes’ list of America’s Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication’s 2023 list. Rutgers’ commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation’s military veterans, and ensuring accessibility and accommodation for individuals with disabilities.
Posting Summary
Rutgers, The State University of New Jersey, is seeking an Assistant Director (Digital Strategy) for the Rutgers Communications and Marketing (R-Comm) department.
Among the key duties of this position are the following:
- Manages priority website design and redesign projects within the unit’s portfolio.
- Manages processes and schedules to liaise with internal constituents and externally with vendors to ensure streamlined processes for all projects.
- Manages client engagement and project adaptation.
- Ensures client acceptance and a plan for maintaining sites and content.
- Assists in preparing budget requests and business cases for digital initiatives.
- Manages analytics tracking and performance optimization of websites (load times, SEO, and accessibility).
- Builds and maintains dashboards for web KPIs, creating reports and curating insights to recommend strategies that enhance overall website performance.
- Trains and supports campus content owners on the CMS, digital tools, and best practices
- Maintains and enforces web standards, style guides, and editorial processes.
- Conceptualizes, researches, and executes projects and initiatives requiring a high degree of sophistication and depth of knowledge to promote both Rutgers New Brunswick and Rutgers Health brands.
- Works directly in content management systems and other tools to create, update, and maintain webpages while editing own work and work of the team.
FLSA
Exempt
Grade
07
Salary Details
Minimum Salary
89008.480
Mid Range Salary
110322.480
Maximum Salary
131636.480
Offer Information
The final salary offer may be determined by several factors, including, but not limited to, the candidate’s qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university’s broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.
Benefits
Rutgers offers a comprehensive benefits package to eligible employees, based on position, which includes:
- Medical, prescription drug, and dental coverage
- Paid vacation, holidays, and various leave programs
- Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
- Employee and dependent educational benefits
- Life insurance coverage
- Employee discounts programs
For detailed information on benefits and eligibility, please visit: http://uhr.rutgers.edu/benefits/benefits-overview.
Position Status
Full Time
Working Hours
Standard Hours
37.50
Daily Work Shift
Work Arrangement
Consistent with the current application of Rutgers Policy 60.3.22, this position may be eligible for a hybrid work arrangement.
The flexible work arrangements outlined in Rutgers Policy 60.3.22 are part of a pilot program that is effective September 1, 2022 through August 31, 2023. Therefore, there is no guarantee that this flexible work arrangement will continue beyond that date. Flexible work arrangements are not permanent, are subject to change or cancellation and contingent on the employee receiving approval in the FlexWork@RU Application System. Additional information may be found at https://futureofwork.rutgers.edu.
Union Description
URA-AFT Administrative
Payroll Designation
PeopleSoft
Seniority Unit
Terms of Appointment
Staff - 12 month
Position Pension Eligibility
ABP
Qualifications
Minimum Education and Experience
- Bachelor’s degree in digital marketing, communications, or related field, or an equivalent combination of education and/or experience that demonstrates knowledge, skill, and understanding of website management and publishing and digital reporting.
- A minimum of five years of managing and publishing websites in higher education.
Certifications/Licenses
Required Knowledge, Skills, and Abilities
- Organized and detail-oriented with strong planning, project management, and problem-solving skills.
- Deep understanding of the complexities of a large university’s organizational structure, mission, and strategic priorities.
- Demonstrated practical experience, ability, and/or qualification in digital engagement and the principles of online communications.
- Ability to create and adapt strategy, platforms, and content to a variety of audiences.
- Ability to work collaboratively in a team environment and get along with diverse personalities while being able to handle multiple competing priorities.
- Ability to work confidently, diplomatically, and decisively under stress with senior administrators, faculty, students, staff, and others both internally and externally.
- Must have Drupal CMS training.
- Familiarity with audio/video production, and a solid knowledge of the digital media landscape. Experience utilizing digital platforms to communicate complex information successfully.
- Experience using the Adobe Suite and analytics programs to produce analytics reports.
- Ability to work effectively under pressure of deadlines.
Preferred Qualifications
- Master’s degree (MBA or related field).
- Advanced experience and knowledge of managing digital communications issues within a large and complex organization.
- Experience in higher education or large organizational environments.
- Familiarity with advanced analytics, AI tools, and CRM systems.
- Certification in project management (PMP, Agile).
Equipment Utilized
- Primarily office-based with extensive use of computers and digital platforms.
Physical Demands and Work Environment
Special Conditions
- Some evening and weekend work is required.
- Occasional intercampus travel is required.
- Occasional travel for conferences, training, or vendor meetings may be required.
Posting Details
Posting Number
25ST1993
Posting Open Date
09/22/2025
Special Instructions to Applicants
Regional Campus
Rutgers University-New Brunswick
Home Location Campus
Busch (RU-New Brunswick)
City
Piscataway
State
NJ
Location Details
Pre-employment Screenings
All offers of employment are contingent upon successful completion of all pre-employment screenings.
Immunization Requirements
Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.
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