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Assistant Director Marketing and Data Analytics - MARCOMS

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Last Date: Sunday, December 28, 2025


Job Detail


Job Ref #:
Job/5972/12/15/2025

Age Limit:
25
  • 45

    Experience:

    Posted Date:
    Monday, December 15, 2025

    Salary:
    Market Competitive




    Job Description:

    Qualification & Experience:

    Essential:

    • Bachelor in Engineering/ Bachelor in Science with MBA (Marketing)/ Bachelors in AI/ Data Analytics/ Data Science/ Data Mining from an HEC recognized University with 4-6 years of experience in the relevant field.

    Desirable:

    • Bachelor in Engineering/ Bachelor in Science with MBA (Marketing)/ Masters in AI/ Data Analytics/ Data Science/ Data Mining with 6-8 years of experience in the relevant field.

    Key Responsibilities:

    • Consolidate data streams from different NUST units into a unified data warehouse.
    • Design and maintain BI architecture, including data models, and interactive dashboards.
    • Leverage tools such as Power BI or Tableau to convert raw data into real-time, actionable insights.
    • Provide leadership with data-backed recommendations for various purposes such as program development, resource allocation, and performance improvement etc.
    • Track and optimize institutional performance across rankings, reputation, and stakeholder satisfaction.
    • Establish and uphold data governance protocols aligned with national and international data protection regulations.
    • Develop and automate institutional KPIs across departments
    • Measure outcomes in areas such as student success, faculty productivity, digital engagement, and administrative efficiency.
    • Support marketing and public relations with performance metrics tied to visibility and outreach.
    • Collaborate with Admissions to track channel performance, conversion rates, and ROI of different campaigns.
    • Train internal stakeholders on using analytics platforms and interpreting dashboards.
    • Promote a data-driven culture across the institution.
    • Ensure data accuracy and system integrity to support reliable planning and reduce decision-making risks.
    • Monitor compliance-related risks associated with data misuse or reporting errors.

    Knowledge/Skills/Abilities:

    • Strategic Marketing & Brand Leadership
    • Data Analytics & Insights
    • Marketing Technology (MarTech) Skills
    • Digital Marketing Expertise
    • Data Governance & Measurement
    • Business & Commercial Acumen
    • Leadership & Cross-Functional Collaboration
    • Data Storytelling & Communication
    • Project & Program Management
    • Innovation & Analytical Mindset

    Terms and Conditions:-

    • Candidates are required to attach scanned copies of their documents (Academics / Professional).
    • Last education certificate/degree must be attested/verified by HEC.

    Candidates may be considered ineligible for the post due to any of the following reasons:

    • 3rd Div in academic career / weak academic profile.
    • NUST employees with less than one year of service with NUST and / or absence of NOC from Head of Institution.
    • In process of pursuing a required degree.
    • Medically unfit.
    • Only selected candidates will be contacted and issued offer letter.
    • Late / incomplete applications will be ignored.
    • Only short-listed candidates will be considered / called for test / interview and no TA / DA will be admissible.
    • NUST reserves the right to cancel, modify / terminate the recruitment program due to any reason, without notice, at any time.

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